Digital Marketing Coordinator

Position Overview

As the Digital Marketing Coordinator, you will ensure our digital channels remain up-to-date, consistent with brand guidelines, and optimized for conversions. Your responsibilities include updating the website and app with accurate product information, pricing, promotions, and managing digital menu boards across more than 350 locations. You will also oversee coupon and promotional offer systems, bridging digital operations with customer experience.

Reporting to the Director of Digital Marketing, you will collaborate closely with the Brand and Integrated Marketing team, Project Manager, and internal creative team. This role offers an excellent opportunity for individuals eager to understand digital platform operations and grow their digital marketing skill set in a popular consumer brand environment.

We seek an organized, detail-oriented, and swift multitasker able to handle numerous simultaneous campaigns and product rollouts without errors.

Core Responsibilities

• Manage daily updates of web and app content including product additions, pricing revisions, promotions, and store details across all digital interfaces.
• Maintain and synchronize digital menu boards in all retail locations to align with campaign schedules and product launches.
• Act as the liaison for digital content between marketing and creative teams, overseeing content intake, management, and distribution.
• Develop and maintain the digital content calendar, ensuring campaign updates on website, app, and menu boards coincide with integrated marketing plans.
• Coordinate with Project Management to integrate digital asset deadlines within campaign timelines and ensure consistent delivery.
• Monitor digital content accuracy and identify conflicts or gaps proactively to prevent launch-day issues.
• Administer the creation, configuration, upkeep, and reporting for coupon codes across digital platforms, guaranteeing accurate promotion displays and proper back-end setups.
• Track and report promotional performance, swiftly identifying anomalies or redemption problems.
• Manage FDA and loyalty system setups as required.
• Support campaign analysis by extracting data to evaluate performance and inform optimization opportunities.
• Assist conversion rate improvements by pinpointing and addressing friction points in user journeys across web, app, and delivery platforms.
• Participate actively in digital marketing strategy discussions, offering customer experience insights from online and in-store perspectives.
• Serve as the subject matter expert on site merchandising, coupon infrastructure, pricing, and back-end systems that influence front-end customer experience.
• Promptly troubleshoot platform issues, escalating to technical or vendor teams when necessary.
• Document workflows, operational procedures, and platform knowledge to distribute expertise within the team.

Qualifications and Experience

• Recent graduate or up to two years’ experience in digital marketing, e-commerce, content management, or related areas.
• Practical experience in content management systems, site merchandising tools, or digital operations platforms either professionally or academically.
• Strong proficiency with computer systems and a passionate curiosity about the inner workings of digital platforms.
• Excellent organizational ability to manage multiple campaigns and product launches with precision and timeliness.
• Effective communication skills and proven ability to meet deadlines under changing priorities.
• Ability to thrive in a fast-paced environment while thoughtfully analyzing data and contributing strategically.
• Problem-solving mindset focused on identifying and resolving root causes rather than temporary fixes.

Preferred Attributes

• Experience in retail marketing directed at online revenue growth and conversion optimization.
• Background in hospitality, food & beverage, or gifting sectors, either marketing or frontline roles.
• Familiarity with food delivery platforms such as DoorDash, Uber Eats, or Grubhub from content or operational perspectives.
• A keen interest in enhancing customer experiences across web, app, retail, and delivery channels.
• Enjoyment of sweets and appreciation for warm cookie products.

Perks

• Hands-on involvement in managing a comprehensive digital ecosystem of a well-known consumer brand.
• Opportunity to engage closely with brand, digital, and campaign strategy within a rapidly expanding company.
• Competitive compensation package and benefits.
• Dynamic, entrepreneurial workplace culture with an emphasis on enjoyment and cookies.
• Complimentary cookies.