CRM Manager

About the Role

The CRM Manager leads client engagement by developing and executing data-driven CRM strategies alongside personalized clienteling programs. This position focuses on initiating customer-centric initiatives that boost loyalty, enrich the client experience, and strengthen the business performance of both the Store and Maison.

Key Responsibilities

• Plan and implement CRM campaigns, oversee client databases, and administer marketing automation and loyalty programs.
• Enhance client conversion and retention rates while maintaining campaign alignment across various internal teams.
• Create and deploy tailored clienteling initiatives that support boutique teams through tools, training, and performance evaluation targeted at high-value client relationships.
• Ensure flawless client experiences and continuously refine clienteling effectiveness.
• Leverage predictive analytics to generate insights, prepare performance reports, and define client segments and personas.
• Optimize client interaction points and contribute data-driven insights to support business reviews.
• Work collaboratively with digital, retail, marketing, IT teams and external vendors to ensure campaign execution and technical robustness.
• Align CRM communications with the brand vision, support regional activations, and guarantee omnichannel consistency.
• Test and introduce new CRM tools, remain abreast of industry trends, and provide training to local teams on emerging solutions.
• Collect feedback, lead process enhancements, and promote a culture focused on client-centric approaches.

Candidate Profile

• Proven experience in luxury retail within a fast-moving environment.
• Strong expertise in database management and digital marketing.
• High adaptability paired with excellent teamwork and communication skills.
• Critical thinking and decision-making abilities rooted in customer centricity.
• Exhibits emotional intelligence, leadership capabilities, and proficient problem-solving skills.

Additional Information

Louis Vuitton embraces individuality and supports employees to thrive by providing equal professional opportunities. The company fosters a culture committed to authentic inclusion strategies beyond symbolic gestures, creating a passionate and inclusive workforce.

Employees benefit from a comprehensive package of benefits and unparalleled career development opportunities on both local and global scales, complemented by industry-leading training that offers deep insights into the luxury and retail sectors.