Creative Lead, Video & Content

About Sunday Swagger

Sunday Swagger is a brand known for its energetic style and personality, focused on creating compelling polos that stand out. We are seeking a Creative Lead, Video & Content to spearhead the ideation, production, and execution of dynamic video materials across various marketing channels including organic social media, paid advertising, product rollouts, and brand campaigns.

Key Responsibilities

• Oversee video production from initial concept development through to final output delivery.
• Capture and produce high-quality video content suitable for social media platforms, advertising campaigns, product launches, events, and brand promotions.
• Edit videos across multiple formats such as short-form social media clips, paid media advertisements, YouTube content, and website assets.
• Maintain exemplary production standards regarding lighting, composition, audio quality, pacing, and storytelling impact.
• Manage video equipment, streamline workflows, organize assets, and supervise post-production processes.
• Provide creative campaign ideas and contribute to storytelling strategies that reinforce brand messaging and business goals.
• Monitor emerging content trends and customize them innovatively to fit the brand’s voice.
• Generate content adaptable for both organic reach and paid media channels.
• Collaborate with marketing teams to develop compelling ad creatives and test new content approaches.
• Transform successful organic content into paid media opportunities using performance insights.
• Partner with the Brand Manager and Social Media Manager to organize seasonal campaigns, product launches, social content calendars, and campaign implementation.
• Support photography sessions, content capture, and production planning as needed.

Qualifications and Experience

• A minimum of 3 years of professional experience in videography, content production, creative marketing, or related areas.
• Proven experience producing content for lifestyle, sports, apparel, or consumer brands is preferred.
• A robust portfolio showcasing skills in storytelling, video editing, and creative leadership.
• Proficiency in creating content tailored to social media and digital marketing environments.
• Understanding of content performance metrics and audience engagement strategies.

Technical Expertise

• Advanced knowledge in operating professional camera equipment and video production tools.
• Expertise in video editing software, especially Adobe Premiere Pro or comparable programs.
• Familiarity with Adobe Creative Suite including After Effects, Lightroom, and Photoshop.
• Good grasp of social media content formats and best practices for different platforms.
• Experience using project management and team collaboration technologies.
• Additional skills like drone operation and photography are advantageous.

Personal Attributes

• Adept storyteller with strong creative intuition.
• Highly self-motivated with a proactive approach to managing projects from inception to completion.
• Effective team collaborator who performs well under fast-paced conditions.
• Detail-oriented and well-organized with excellent project management skills.
• Passion for golf, sports, lifestyle branding, and content creation.
• Capability to align creative quality closely with strategic business needs.

Compensation and Benefits

• Competitive salary range of $65,000 to $75,000 annually, commensurate with experience.
• Comprehensive health benefits including medical, dental, and vision plans with up to 50% company-sponsored premiums on selected plans.
• 401(k) retirement program featuring a company match of 100% on the first 3% and 50% on the next 2% of employee contributions.
• Generous paid time off including 9 holidays, winter break, two weeks of vacation, and one week of sick leave to support work-life balance.