Content Writer

Role Overview

Son of Swad Private Limited is seeking a dedicated storyteller to craft compelling, original content that captivates audiences and enhances brand recognition across various platforms. The role goes beyond writing simple captions; it involves crafting a memorable brand voice that vividly represents our food offerings and unique selling points in an engaging and natural manner.

Key Responsibilities

• Create authentic social media captions, reels scripts, and campaign ideas.
• Develop creative content revolving around food, festivals, trends, and emotional connections with customers.
• Keep up-to-date with latest social media trends and tailor them for the Son of Swad brand.
• Produce captivating website content including landing pages, FAQs, blogs, and SEO-driven articles.
• Write promotional materials for product launches, special offers, franchise opportunities, and events.
• Collaborate with marketing and design teams to generate viral content ideas.
• Ensure a consistent tone and style across all communication channels.
• Understand customer psychology to craft content that boosts engagement and conversion rates.
• Focus on storytelling-led content rather than generic promotions.
• Plan and manage content calendars and create themes for campaigns.

Candidate Requirements

• Strong grasp of key social media platforms such as Instagram, Facebook, YouTube, and LinkedIn.
• Experience writing for food, restaurant, FMCG, lifestyle, or consumer-centric brands.
• Demonstrated ability to generate original creative content independently, not wholly reliant on AI.
• Excellent research skills and an understanding of current digital marketing trends.
• Basic knowledge of SEO principles.
• Ability to tailor writing style for different audiences and formats.
• Excellent communication and teamwork capabilities.

Additional Desirable Skills

• Basic familiarity with design tools like Canva or Adobe Creative Suite.
• Experience handling Meta (Facebook) marketing campaigns.
• Knowledge of influencer marketing strategies.
• Ability to utilize Google search trends and perform keyword research.
• Proficiency in AI tools used as support, rather than as a substitute for original content creation.

What We Avoid

• Copy-pasting content generated by AI tools without originality.
• Using generic captions common across food brands.
• Producing plagiarized blogs or web content.
• Inability to justify creative decisions behind content.
• Content that lacks effort, brand understanding, or audience insight.

Selection Process

Candidates may undergo a paid writing challenge evaluating their creativity, originality, brand alignment, SEO knowledge, trend adaptation, storytelling skills, and overall writing quality.

Why Join Son of Swad?

• Be part of a rapidly expanding vegetarian restaurant chain in India.
• Creative freedom to experiment with innovative campaigns and storytelling methods.
• Chance to develop and shape a distinctive brand voice that reaches millions.
• Collaborate with a passionate marketing team driven by innovation.
• Opportunity for significant career growth as the brand broadens its presence nationwide.