Co-Founder - GTM and Growth at PostZapAI
Ranchi, Jharkhand, India · Full Time
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Job description
About PostZapAI
PostZapAI is an AI-driven Social Operating System designed to empower creators, agencies, and businesses. The platform consolidates social media creation, scheduling, publishing, approval management, audience engagement, and performance analysis into one seamless solution. The core product is fully developed and live; the main challenge now lies in expanding distribution, positioning, and scaling growth.
Role Overview
We are seeking a Co-Founder specializing in Go-To-Market (GTM) strategy and business growth who will take full ownership of these critical areas. Rather than executing predefined marketing tasks, this role demands an entrepreneurial mindset focused on ownership and strategic direction.
Key Responsibilities
- Develop and define Ideal Customer Profile (ICP), product positioning, pricing strategy, and acquisition channels.
- Establish and nurture a sales pipeline, lead outreach campaigns, close deals, and design scalable sales processes.
- Experiment with growth channels including acquisition activities, landing page optimization, offers, partnerships, and conversion strategies.
- Create the brand identity, messaging framework, content strategy, and distribution mechanisms.
- Build and manage partnerships with agencies, creators, businesses, and other strategic collaborators.
- Collaborate closely on product prioritization based on market feedback and customer needs.
What We Expect
- Strong hands-on expertise in SaaS GTM strategies, customer acquisition, and distribution.
- Experience in both B2B and B2C SaaS sales, including lead generation and outbound sales strategies.
- Ability to optimize conversion funnels, test growth experiments, and understand SaaS metrics deeply.
- Competence in product positioning and messaging aligned with market demands.
- Experience conducting competitor analysis and market research.
- Skill in building repeatable and scalable sales processes.
- An entrepreneurial spirit, able to work independently, take full ownership, and handle uncertainty.
- A mindset oriented around revenue generation, customer acquisition, retention, and sustainable growth.
Ideal Candidate Profile
- Has previously led or significantly contributed to SaaS Go-To-Market efforts.
- Proven track record in personally selling or expanding a SaaS product.
- Knows how to acquire paying customers, not just drive impressions.
- Desires to launch and grow an early-stage company rather than join an already established entity.
- Hungry to learn, test ideas, build strategies, and iterate rapidly.
Location & Work Environment
This position is based in Ranchi, Jharkhand, India, with a hybrid and flexible working arrangement.
Additional Information
PostZapAI offers a promising opportunity to transition an existing product into a scalable, real SaaS business. This role is uniquely suited for those who want to act as a founder and not a traditional employee.