Business Development Manager - Digital Marketing

Overview

AdGlobal360, a marketing technology firm located in Gurugram and part of the Hakuhodo network since 2020, is seeking a skilled Business Development Manager with expertise in digital marketing. This role focuses on expanding new client bases, sealing business deals, and enhancing revenue streams through advanced digital marketing services including SEM, Google Ads, Meta Ads, and other performance-driven strategies.

Key Responsibilities

• Develop new business avenues by leveraging B2B sales, outbound prospecting, networking avenues, LinkedIn outreach, email campaigns, referrals, and diversified channels.
• Conduct thorough research to comprehend clients’ business goals, target demographics, and digital marketing needs.
• Present tailored digital marketing solutions effectively to potential clients.
• Oversee the entire sales cycle from lead generation and qualification to meetings, crafting proposals, negotiation, and deal closures.
• Draft, deliver, and manage business proposals, pricing quotations, presentations, and formal RFP responses.
• Cultivate and sustain strong relationships with both new and existing clientele.
• Meet or surpass sales and revenue goals quarterly and annually.
• Maintain a dynamic sales pipeline ensuring timely and consistent communication with prospects.
• Negotiate commercial terms, pricing models, and contractual agreements with customers.
• Spot and capitalize on opportunities to upsell or cross-sell digital marketing solutions.
• Collaborate closely with internal units like Performance Marketing, SEM, Social Media, Content, and Creative teams to craft client-centric solutions.
• Stay abreast of industry trends, competitor activities, and evolving digital marketing prospects.
• Precisely record client and sales information in CRM systems and provide frequent sales progress reports.

Required Skills and Qualifications

• Bachelor’s degree in Business Administration, Marketing, Digital Marketing, or a related discipline.
• Demonstrated success in business development, B2B sales, client acquisition, or digital marketing sales roles.
• Comprehensive knowledge of digital marketing services and strategies.
• Proven history of consistently meeting or exceeding sales/revenue objectives.
• Excellent skills in communication, presentation, negotiation, and client relationship building.
• Strong track record in lead generation and acquiring new clients.
• Ability to interpret client needs and recommend suitable digital marketing options.
• Expertise in commercial negotiations and pricing strategies.
• Self-motivated with the capacity to handle multiple business opportunities concurrently.
• Familiarity and experience with CRM platforms and sales pipeline tracking tools.