Associate Creative Director, Design – Ninja

About SharkNinja

SharkNinja is a global leader in product design and technology, renowned for its diverse range of highly rated lifestyle products that enhance daily living in homes worldwide. With two prominent brands, Shark and Ninja, the company continually launches breakthrough innovations across multiple product categories, fueling substantial growth and expanding market presence. Headquartered in Needham, Massachusetts, SharkNinja employs over 4,100 people, and its products are widely available through major retailers, online platforms, and global distributors.

AI at SharkNinja

Committed to fostering an AI-native culture, SharkNinja encourages bold experimentation, adoption of new technologies, and raising creative standards to benefit consumers. The team values innovation that transcends the conventional, welcoming those who aim to redefine their work continuously.

Role Overview

The Associate Creative Director for Design will be based in London and report to the Creative Director. This role calls for a visionary design leader who goes beyond executing campaigns by shaping product identities and crafting scalable visual systems from inception. Collaboration with product, insights, and marketing teams during early stages is key to influencing product positioning, naming, and visual execution. This position requires a systematic approach to design that emphasizes platforms over isolated assets, aiming for work that can be applied broadly and deliver impact.

Key Responsibilities

• Develop product identities alongside product and insights teams from the ground up.
• Collaborate upstream to influence product positioning and identify growth opportunities.
• Lead the creation of campaign platforms and visual design systems that are scalable.
• Manage visual consistency and strategy across packaging, Amazon listings, direct-to-consumer channels, retail environments, video, and social media.
• Design modern, platform-native systems that capture and sustain attention effectively.
• Balance brand development with performance-driven design throughout campaigns.
• Leverage AI tools and Figma to speed up the ideation and production phases.
• Perform as a hands-on leader by mentoring and elevating design teams and setting design standards.
• Present and advocate for creative solutions with stakeholders confidently.

Required Qualifications

• 8 to 10 years of proven experience in design or art direction at senior or leadership levels.
• A strong portfolio that highlights conceptual thinking and the development of visual systems.
• Demonstrated success in creating and launching product identities and systems from scratch.
• Experience working closely with product and insights teams to define positioning strategies.
• Capability to design across both brand identity and performance marketing channels.
• Keen understanding of social and motion design principles.
• Wide-ranging experience across packaging, DTC, Amazon, and retail platforms.
• High standards of craftsmanship and refined visual aesthetics.
• Proficiency with Figma and up-to-date creative workflows.
• Experience integrating AI in creative processes to enhance design quality and efficiency.

Ideal Candidate Traits

• Approach challenges as a builder, combining design expertise with strategic thinking.
• Focus on driving demand and engagement, beyond merely aesthetics.
• Skilled in developing and implementing comprehensive design systems.
• Advocate for innovative and distinctive ideas that stand out.
• Able to move quickly and iterate frequently without compromising quality.
• Lead by example, inspiring and uplifting team members.

Company Culture and Benefits

At SharkNinja, the commitment to pursuing extraordinary standards drives daily efforts to surpass goals and innovate relentlessly. Employees enjoy competitive health insurance, retirement benefits, paid leave, employee stock purchase plans, wellness initiatives, and product discounts. Professional growth is supported through impactful learning programs featuring visionary leaders. Diversity, Equity, and Inclusion are central to the company’s philosophy, promoting an environment where every associate can bring their whole self to work and achieve career acceleration.

Equal Opportunity

SharkNinja is committed to equal employment opportunities without discrimination on any legally protected basis. Reasonable accommodations are available throughout the recruitment process and workplace.