Assistant Manager, Digital Acquisition & Partnership

Role overview

This position focuses on expanding online acquisition of premium customers by shaping and executing digital marketing programs. The person in the role will help increase new customer sign-ups, deepen engagement, and improve the overall digital experience.

What you will do

• Develop digital card acquisition plans with agencies and partners, with emphasis on social content marketing on Instagram as well as paid social, display, and search campaigns.
• Allocate marketing spend efficiently to attract high-value customers, improve cost effectiveness, and hit acquisition and performance goals.
• Coordinate with creative, media, and social partners to produce audience-relevant content and deliver campaigns aligned to business objectives and the media plan.
• Spot opportunities to improve the full customer journey so more applications convert into new card accounts.
• Independently manage campaigns end to end, including digital marketing, application processing, gift fulfillment, customer servicing, digital capability considerations, operational risk, and compliance needs.
• Review campaign outcomes after launch and prepare analysis and reports to identify what worked well and what should be improved in future activity.
• Lead recurring agency performance reviews, facilitate discussions, follow up on actions, and recommend optimization ideas based on findings.
• Build productive working relationships with internal teams and external partners to keep strategies aligned and project execution smooth while meeting legal and regulatory requirements.
• Own project delivery from planning through reporting, including progress updates, risk handling, and escalation of issues to ensure work is completed on time and within scope.

What we are looking for

• A degree in marketing, business, or a related discipline.
• Strong analytical ability along with solid commercial and financial judgment, careful attention to detail, and comfort working through standardized processes.
• A self-driven, independent mindset with the ability to spot opportunities and introduce fresh ideas that improve acquisition strategy.
• Excellent communication and relationship-building skills, with the ability to manage both internal stakeholders and external partners effectively.
• A flexible, open, and proactive approach in a changing environment.
• Capability to work alone as well as collaboratively across functions.
• The ability to prioritize competing tasks, manage several workstreams at once, and perform well under pressure in a fast-moving matrix environment.
• Proven project management and execution capability, supported by a growth mindset.
• Strong motivation to win and a genuine interest in acquisition marketing.
• Good understanding of digital marketing and social media strategy.

About the company

The organization has a long heritage of innovation and values-led leadership, with a focus on supporting customers, communities, and employees. It emphasizes trust, security, service, and responsible risk management while delivering strong products and customer experiences.

Benefits and support

• Competitive base pay.
• Performance-based bonus incentives.
• Support for financial wellbeing and retirement planning.
• Medical, dental, vision, life insurance, and disability coverage, where available based on location.
• Flexible working arrangements that may be hybrid, onsite, or virtual depending on the role and business needs.
• Paid parental leave, subject to location.
• Access to onsite wellness centres with nursing and doctor support, subject to location.
• Confidential counseling support through a mental wellbeing program.
• Career development and training opportunities.

Additional conditions

Employment is contingent on successful completion of a background verification check, subject to applicable laws and regulations.