Assistant Brand Manager

Company and Values

HomeMade, Mable, Leap In! and Mable Direct are part of the Attain Healthtech Group, united by their mission to drive meaningful and enduring improvements across the care and support industry. Their focus is on leveraging technology to enable better outcomes for their customers and society.

About Mable

Mable is among Australia's fastest-expanding healthtech platforms, connecting thousands of people with disability and older Australians to independent support workers under flexible terms. Since 2014, over 25 million support hours have been facilitated through Mable, gaining recognition such as AFR's Top 100 and Deloitte Tech Fast 50 awards.

Role Overview

The Assistant Brand Manager will be an integral member of the Brand team, supporting branding and marketing campaigns for Mable and HomeMade. Working closely with the Senior Brand Manager, this role involves hands-on involvement in campaign creation, event management, and social media initiatives.

Key Responsibilities

• Assist in crafting, planning, and managing marketing initiatives for both brands.
• Translate the Customer Value Proposition into concrete brand messaging, creative materials, and promotions by bridging creative, sales, content, and product marketing teams.
• Oversee the creation and timely delivery of brand assets, ensuring consistent branding across all outputs.
• Coordinate all aspects of event planning and execution, including logistics and stakeholder communication.
• Support social media efforts, including content creation, scheduling, and copywriting in collaboration with the Social Media Manager.
• Manage relationships with creative and media agencies, monitor budgets, and maintain clear reporting.
• Collaborate internally with PR, performance, creative, content, and product marketing functions to ensure integrated campaigns and transparent communication.
• Utilize data insights, trends, and channel metrics to refine campaign strategies and provide reports to stakeholders.

Candidate Requirements

• Minimum 2-3 years of experience in brand coordination or related roles.
• Relevant tertiary education in Marketing, Business, or related disciplines.
• Exceptional organizational abilities to juggle multiple priorities and stakeholder needs.
• Knowledge of project management techniques including planning, resource allocation, and goal achievement.
• Outstanding skills in writing, listening, communicating, and presenting.
• Self-driven with meticulous attention to detail and a proactive attitude.
• Experience with traditional and modern communication and marketing channels, including promotions and events.
• Skilled in social media engagement tactics and content creation for platforms like YouTube.

Company Culture & Values

• Switched On: Deep customer insight through active listening and community engagement.
• Bold: Ambitious creativity aimed at reshaping the healthcare sector.
• One: Collaborative and inclusive environment celebrating diverse perspectives.
• Impactful: Committed to innovation and fast, meaningful change.
• Additional Shared Values: Break New Ground, Make It Matter, Own The Outcome.

Employee Benefits

• Professional growth through mentorship and practical learning experiences.
• Generous parental leave offering up to 14 weeks paid leave for primary carers and 6 weeks for secondary carers, plus superannuation.
• Flexible hybrid work setup balancing office and remote participation.
• Quarterly extra paid leave day to pursue personal happiness.
• Floating public holidays to celebrate meaningful moments personally.
• Reward and recognition programs celebrating individual and team achievements.

Equal Opportunity

The organization is committed to diversity and inclusivity, welcoming applicants from all backgrounds, including Aboriginal and Torres Strait Islander peoples. Candidates who feel they may not meet every qualification are encouraged to apply as diverse experiences are valued.