Analyst - Hyperpersonalization in Banking and Fintech

About the Role

This position involves partnering closely with clients to develop, design, and implement hyper-personalized customer experiences aimed at boosting business outcomes within the Banking and Fintech sectors.

Responsibilities

• Coordinate with client teams across marketing, sales, and product to integrate customer value management strategies in line with overall organizational objectives.
• Maintain effective communication with internal leadership, subject matter experts, and teams to ensure a unified, client-focused approach.
• Manage key partnership relations to guarantee compliance and smooth execution of partner-driven initiatives.
• Analyze data to detect patterns and anomalies, escalating issues promptly and recommending growth opportunities based on insights.
• Track marketing performance and interventions, offering critical analysis to uphold business goals.
• Lead project planning, execution, monitoring, and delivery ensuring alignment with business aims, including managing schedules, budgets, and risk mitigation.
• Develop and implement retention strategies targeting churn reduction and enhanced customer lifetime value specifically for Banking, Fintech, and Insurance sectors using data-driven methods.
• Collaborate with product and marketing teams to craft hyper-personalized campaigns that engage and retain customers effectively.
• Identify and promote cross-selling and upselling opportunities tailored to segment-specific behaviors in Banking, e-commerce, and retail domains.
• Prepare business cases and proposals that showcase the organization’s capabilities to clients, supporting business development efforts.

Required Skills and Experience

• Strong analytical aptitude with a focus on data-informed decision making.
• Comprehensive knowledge of Banking and Fintech industries.
• Strategic mindset capable of aligning initiatives with long-term business objectives.
• Proven skills in crisis and risk management, including the creation and implementation of contingency plans.
• Deep understanding of marketing operations and processes.
• Effective project management capabilities to ensure timely and budget-compliant project completion.
• Excellent communication skills, both verbal and written.
• Experience working within global matrixed organizations or client-facing environments.
• Ability to thrive in fast-paced, remote, and unstructured global settings.

Additional Information

• Chance to engage in transformative projects with prestigious Global 2000 clients.
• Opportunities to co-create solutions with leaders in strategy, industry experts, and business intelligence specialists leveraging emerging technologies.
• Commitment to embedding responsible business practices across client servicing and professional conduct.
• Access to personalized training to expand strategy and consulting skills, industry knowledge, and capabilities.
• A supportive culture focused on accelerating equality and encouraging collaboration across the organization.

About the Company

Accenture is a worldwide professional services firm specializing in digital, cloud, and security solutions. With expertise across over 40 industries, the company offers diverse services including Strategy and Consulting, Interactive, Technology, and Operations through its extensive global network. Employing over 514,000 professionals, Accenture operates in more than 120 countries, driven by innovation and commitment to creating value for clients and communities.

Qualifications

• Minimum of 2 years overall professional experience.
• At least 1 year of experience focused on Banking or Fintech domain, particularly in delivering insights and customer-centric initiatives.
• Postgraduate degree preferred, ideally an MBA.
• Open to any graduate meeting experience criteria.