Content and Social Media Marketing Intern

About Orange Sugar

Orange Sugar is a premium Indian kidswear label focused on making clothing that feels comfortable for children while also being practical for everyday wear. Its fabrics are developed for Indian weather and conditions, with an emphasis on breathability and durability. The brand has built trust with urban moms by standing for thoughtful quality and a clear point of view. As a small, fast-moving team, the brand relies heavily on Instagram to build trust, spark conversations, and grow its community one post at a time.

About the internship

This in-office internship is a hands-on content and social media role for someone who wants to help shape a brand’s Instagram presence from ideas to execution. You’ll be creating content that speaks to urban Indian moms, supports community engagement, and keeps the posting calendar active and consistent.

What you’ll do

• Conceptualize, shoot, and edit Instagram Reels, carousels, and Stories from brief stage through to publishing.
• Build and nurture the mom community by handling direct messages, comments, polls, and Q&A interactions in a friendly, on-brand tone.
• Monitor Instagram trends, creator culture among moms, and conversations in the Indian kidswear market to shape content direction.
• Come up with everyday, relatable content ideas that reflect the lives of urban Indian mothers while staying aligned with the brand voice.
• Produce and manage short-form video content with a strong focus on Instagram performance.
• Appear on camera for face-led content when needed, which is considered an added advantage.
• Use simple editing tools such as Canva, InShot, or similar apps to create polished Reels-ready assets.
• Write captions and replies that are warm, clear, empathetic, and authentic to the audience.
• Work closely with the team to execute content plans and maintain a regular posting rhythm.
• Be available to work full time on site in HSR Layout, Bengaluru for the full 3-month duration.

Who can apply

This opportunity is open only to candidates who can join as a full-time, in-office intern, are able to start between 1 July 2026 and 5 August 2026, can commit to a 3-month internship, are based in Bangalore, and bring relevant skills along with genuine interest in the role.

Additional details

Location: Bangalore, Karnataka, India, with work based in HSR Layout, Bengaluru.

Application deadline: 31 July 2026 at 23:59:59.

Stipend: INR 10,000 per month.

Open positions: 2.

Perks and work environment

The internship includes a certificate, a letter of recommendation, flexible working hours, an informal dress code, and a 5-day work week.

Skills and focus areas

The role calls for familiarity with social media marketing, content marketing, influencer-led content, video creation, and basic video editing.