Territory Sales Representative

About Avenir Energy Ltd.

Avenir Energy Ltd. stands as one of Canada's leading and rapidly expanding propane distribution firms, operating nationwide with a workforce exceeding 400 employees. Our organization prioritizes customer satisfaction, safety, and operational excellence through a field-driven approach. Our mission is to become the preferred propane distributor across North America.

We foster a collaborative and high-performance workplace where staff are encouraged to grow and contribute meaningfully. Full-time employees enjoy comprehensive benefits including health-related insurances, retirement planning options with employer matching, generous work-life programs, and performance-based incentive plans.

Position Overview

Reporting to the Regional Sales Manager, the Territory Sales Representative will spearhead sales growth throughout Saskatchewan, emphasizing new client acquisition. This role focuses predominantly on proactive prospecting (around 80%) combined with strategic account management (20%) to nurture and expand existing customer relationships.

Key Responsibilities

• Achieve targeted sales revenue and profit margins in commercial, agricultural, and residential sectors.
• Identify and pursue new business opportunities, including construction, agricultural operations, and industrial applications.
• Stay informed on market activities, engaging prospects in the Saskatoon and Regina areas before project awards.
• Formulate and implement strategic sales plans involving customer targeting, proposal crafting, and deal closure.
• Establish and maintain strong customer connections with consistent follow-ups and solution-oriented sales approaches.
• Collaborate with internal teams to ensure timely and accurate delivery of customer solutions.
• Monitor sales performance via reporting, pipeline management, and margin analysis.
• Maintain up-to-date knowledge of propane technology, safety, and regulatory requirements.
• Manage administrative duties including CRM updates, expense tracking, and sales documentation.
• Travel across the province as needed, sometimes requiring overnight stays.

Qualifications and Skills

• At least three years’ experience in outside sales, preferably in construction, agriculture, energy, mining, or oilfield sectors.
• Deep knowledge of Saskatchewan's market, especially Saskatoon and Regina, with the capability to anticipate upcoming projects.
• Demonstrated success in prospecting, cold calling, and closing new business while managing relationships in various commercial sectors.
• Technical understanding of propane uses to support solution-based selling.
• Experience handling diverse portfolios with flexibility to adjust sales tactics for applications such as crop drying and construction heating.
• Competence with CRM tools for sales management and customer relations.
• Strong strategic planning skills including customer targeting, proposal development, and consistent deal closure.
• Good business sense with negotiation skills and problem-solving abilities.
• Excellent organizational and time management capabilities to balance multiple responsibilities.
• Proven ability to collaborate across teams to offer smooth customer experiences from sales through delivery.
• Self-driven and comfortable working independently in a field role.
• Holder of a valid Class 5 driver’s license with a clean driving record.

Additional Information

Avenir Energy Ltd. is dedicated to inclusive hiring and provides accommodations upon request during the recruitment process. Candidates should be aware that AI and other third-party technologies may be used in candidate selection, with hiring contingent on successful background checks.