Sponsored Product Team Lead - Advertising

About Jumia

Jumia is a prominent pan-African e-commerce company focused on enhancing everyday life in Africa through technology-driven, affordable, and innovative online services. The platform supports business growth by connecting merchants with customers and is strengthened by Jumia Logistics and Jumia Pay, its proprietary logistics and fintech divisions. Employing over 3,000 people, Jumia blends local expertise with international leadership and is listed on the New York Stock Exchange since April 2019.

Role Overview

The Sponsored Product Team Lead will spearhead Jumia Ghana’s growth in sponsored product advertising by overseeing all facets of campaign management across platforms. This critical role involves strategic planning, client engagement, and leading a team to optimize advertising spend, improve conversion rates, and maximize client return on investment.

Key Responsibilities

• Lead comprehensive planning, execution, and optimization of sponsored product advertising campaigns.
• Develop data-driven marketing strategies focused on targeting, keyword optimization, bidding techniques, and budget management to achieve performance goals and maximize ROAS.
• Supervise, mentor, and evaluate a team of Sponsored Product Specialists, defining KPIs and fostering professional growth.
• Analyze campaign metrics, monitor trends, and uncover opportunities to enhance engagement and conversions.
• Design and implement structured experiments on ad copy, targeting options, and bidding strategies to improve outcomes.
• Serve as the primary liaison for clients, delivering updates, strategic advice, and maintaining clear communication.
• Work closely with clients to translate business goals into tactical advertising plans.
• Generate and maintain detailed performance reports and dashboards monitoring key KPIs such as spend, reach, clicks, conversions, and ROI.
• Communicate campaign results and strategic insights to internal teams and client stakeholders.
• Identify and assess new advertising technologies, platforms, and partnerships to support long-term growth.
• Negotiate with vendors and manage partnerships to secure beneficial commercial agreements.

Qualifications and Experience

• Bachelor’s degree in Sales, Marketing, Advertising, Business Administration, or related disciplines.
• Experience managing digital advertising campaigns with a focus on sponsored product ads, especially on retail media platforms.
• Demonstrated leadership abilities including team development, motivation, and performance management.
• Excellent communication and client relationship skills, capable of working collaboratively with internal teams and external partners.
• Strong analytical skills with the ability to convert data into actionable marketing strategies.
• Proficiency in advertising platforms, campaign management tools, and ad technology solutions.
• Advanced user of Microsoft Excel and comprehensive Microsoft Office skills.

Additional Information

• Application deadline: 31 August 2026
• Selection process includes: HR Screening and technical interviews with relevant managers.

What We Offer

• Opportunity to work in an entrepreneurial yet structured environment.
• Chance to have a significant influence on the African e-commerce industry.
• Membership in a dynamic and professional team.
• Exceptional growth prospects aimed at nurturing future leadership.

Applicant Guidance

Applicants are advised to apply only through the official company channels. Jumia does not charge any fees for job applications, and caution is advised against third-party sites that claim otherwise.