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Social Media Marketing Executive
Pune, Maharashtra, India • Penuh Waktu
Jadilah yang pertama mendaftar
- Pengalaman
- 1–3 tahun
- Gaji
- INR 10,000 – INR 13,000 / month
- Lowongan
- 1
- Diposting
- 2 hari yang lalu
- Mode kerja
- Di kantor
- Pendidikan
- Bachelor's degree in Marketing, Communications, Digital Marketing, or related field preferred
- Melanjutkan
- Wajib mendaftar
Tempat Anda akan bekerja
Deskripsi pekerjaan
About the Role
We are searching for a creative and data-oriented Social Media Marketing Executive to manage and strengthen our brand's social media footprint. This role is based at our Pune Mahalunge office and entails developing and implementing strategies to boost audience engagement, brand visibility, and lead generation across multiple social platforms.
Key Responsibilities
- Plan and execute social media strategies on platforms including Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and TikTok.
- Create, schedule, and publish diverse content formats such as posts, reels, stories, videos, and graphics.
- Maintain consistent messaging through managing social media calendars.
- Monitor community interaction by managing comments and messages.
- Operate and optimize paid advertising campaigns on social media.
- Analyze performance metrics and deliver monthly reports on social media effectiveness.
- Keep abreast of the latest trends, platform changes, and competitive activity.
- Collaborate with designers, content creators, and marketing teams to design impactful campaigns.
- Generate leads and enhance brand exposure using both organic and paid initiatives.
Required Skills and Qualifications
- 1 to 3+ years of experience in social media marketing.
- Proficient in managing Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and TikTok platforms.
- Familiarity with social media management tools like Hootsuite, Buffer, or Meta Business Suite.
- Basic skills in graphic design tools such as Canva or Adobe Photoshop.
- Knowledge of SEO principles, hashtags, and social media analytics.
- Strong communication and copywriting capabilities.
- Experience with Meta Ads and Google Ads is an advantage.
- Preferably holds a Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
- Relevant digital marketing certifications are a plus.
Key Performance Indicators (KPIs)
- Growth in follower count and engagement rates.
- Lead generation and conversion effectiveness.
- Reach and impressions achieved.
- Social media-driven website traffic.
- Return on Ad Spend (ROAS) for paid campaigns.
Salary and Benefits
- Monthly compensation between 10000 and 13000 INR, depending on experience and skills.
- Flexible working hours.
- Opportunities for learning and certification.
- Incentives based on performance.
- Potential for career advancement within the organization.