Social Media Manager

About Hashtag Mobiles

Hashtag Mobiles is among the rapidly expanding mobile retail outlets in Delhi NCR, transforming traditional retail through innovative and trend-focused strategies.

Role Overview

The Social Media Manager will oversee social media platforms including Instagram, Facebook, YouTube Shorts, and WhatsApp Business, ensuring a consistent brand voice and engaging content to boost store visibility and customer engagement.

Key Responsibilities

• Manage daily scheduling and publication of posts, reels, stories, and promotional material.
• Capture and edit high-quality photos and videos of products to create appealing reels featuring smartphones, accessories, offers, and customer stories.
• Design promotional graphics with tools such as Canva to support marketing campaigns.
• Promote new product launches, festive promotions, exchange offers, EMI plans, and discounts.
• Execute localized social media campaigns aimed at increasing foot traffic to the store.
• Collaborate with store staff to stay updated on products and promotions.
• Engage with audiences by responding promptly and professionally to comments, messages, and customer feedback.
• Manage online reputation by handling reviews and fostering positive relationships with local customers.
• Create and oversee paid advertising campaigns on Facebook and Instagram focusing on lead generation and expanding regional reach.
• Analyze campaign and platform metrics including follower growth, engagement, reach, and conversion rates, providing weekly and monthly performance summaries.
• Introduce innovative ideas to increase social media effectiveness and presence.

Required Skills and Qualifications

• Proven experience managing Instagram and Facebook business pages.
• Strong capabilities in photography and video production.
• Proficiency with graphic design and video editing software such as Canva, CapCut, VN Editor, or Adobe Suite.
• Basic knowledge of Meta Ads Manager for handling paid advertising.
• Fluent communication skills in English and Hindi.
• A creative flair aligned with current social media trends.
• Familiarity with smartphones and related accessories is advantageous.

Education and Experience

• Graduation is preferred but not compulsory.
• Minimum 1 year of social media marketing experience; however, fresh candidates with an impressive portfolio are encouraged to apply.
• Experience in retail, electronics, or mobile phone sectors is preferred.
• Proven ability to craft viral reels and execute localized marketing initiatives.