Social Media Manager

About the Role

We are seeking a dedicated Social Media Manager to take full ownership of 437's social media presence. This role involves overseeing content development, performance analysis, and the organized systems and team collaboration that ensure smooth social operations. The manager will represent the company’s brand voice online, working closely with the creative lead and editorial teams.

Key Responsibilities

• Manage the entire social content calendar, including planning, scheduling, publishing, and ensuring top quality for all posted content.
• Align content closely with product launches, marketing campaigns, and relevant cultural or seasonal occasions that engage our community.
• Maintain awareness of inventory status, launch updates, and business priorities to swiftly adjust the content calendar as needed.
• Monitor social media performance metrics, delivering routine reports with actionable insights on what strategies are effective or need adjustment.
• Use data to influence future content direction, recognizing content’s role throughout the sales funnel from awareness through retention.
• Ensure all social posts adhere to 437's content pillars, maintaining a consistent and distinctive brand identity.
• Engage actively with the community by responding to comments and direct messages, fostering relationships, and gathering feedback.
• Identify emerging social media trends, formats, and platform tools early and adapt content to leverage these in an authentic brand manner.
• Stay informed on new social platform features and algorithm changes, adjusting strategies accordingly.
• Build and refine workflows and systems to enhance efficiency in content production, scheduling, and performance reporting as the company grows.
• Coordinate and manage editors and collaborate regularly with the creative lead and other team members.
• Oversee multiple social accounts and content streams by implementing organized tools and operating procedures, handling several contributors and creators effectively.

Candidate Requirements

• 3 to 5 years of social media management experience for a brand, preferably within fashion, wellness, or lifestyle sectors, accompanied by demonstrable results.
• Proficient expertise with Instagram and TikTok platforms, with additional familiarity with YouTube and emerging social channels.
• Exceptional copywriting skills with a sharp understanding of brand voice and visual aesthetics.
• Competency in using scheduling tools, analytics platforms, and basic video editing software such as CapCut.
• Highly organized with a systems-oriented mindset, capable of creating efficient processes beyond basic posting.
• A belief in the tangible business impact of social media, translating social activities into measurable results.
• A cooperative, flexible team approach suited to a dynamic, fast-paced company environment where priorities may rapidly change.
• A progressive social media perspective that incorporates continuous experimentation, learning, and adaptation to platform evolution.
• Understanding of how social media integrates with broader business functions like inventory, product management, ecommerce, paid media, and consumer demand.
• Experienced in managing scale—multiple social profiles, varied content sources, and diverse contributors comfortable and energizing.

Additional Advantages

• Experience collaborating with editors, creators, or influencer program management.
• Ability to create behind-the-scenes content using mobile devices.
• Partnership experience with paid social or performance marketing teams.

Employee Benefits

• Enjoy a consistent 4-day workweek throughout the year.
• Access to an education advancement fund to support ongoing professional development.
• Competitive benefits package fully covered by 437.
• Exclusive discounts and product perks for staff.
• Participation in a retirement savings plan with company matching contributions.