Social Media Manager

About the Role

We are looking for a dynamic Social Media Manager to create and expand a unique personality-driven presence on social platforms from scratch. This role requires hands-on involvement in all areas including strategy formation, setting up accounts, planning and managing content production, publishing, growing audiences, engaging communities, and optimizing performance on Instagram and TikTok. You will collaborate closely with the company founder to craft a distinctive and engaging social identity that gains widespread recognition.

Responsibilities

• Establish and launch Instagram and TikTok profiles starting from zero followers, defining positioning, tone, content themes, visual style, and channel-specific strategies.
• Implement organic growth plans focusing on increasing reach, engagement, follower counts, and fostering long-term audience loyalty.
• Design viral marketing campaigns, social-first stories, and consistent content formats to build a memorable online personality.
• Oversee the entire content process: conducting research, brainstorming ideas, scripting, maintaining content calendars, coordinating production, managing approvals, publishing, and optimizing posts for better results.
• Leverage platform analytics and audience insights including watch time, retention, and engagement metrics to make data-informed creative decisions and boost content effectiveness.
• Handle daily community interaction and coordinate efforts with the founder and creative team members.

Requirements

• Demonstrated experience launching and growing Instagram and TikTok accounts organically from inception or minimal follower bases.
• Strong portfolio showcasing viral, culturally relevant social content with quantifiable growth achievements.
• In-depth knowledge of Instagram and TikTok algorithms, user engagement patterns, retention strategies, content discovery, and organic growth techniques.
• Exceptional skills in creative strategy and social-oriented storytelling to convert personality traits into engaging and repeatable content.
• Proven ability to manage social media activities end-to-end including strategy, content creation, production oversight, publishing, analytics interpretation, and community engagement.
• Excellent project management and teamwork aptitude, capable of close collaboration with founders and creative partners.
• Willingness to work during Pacific Standard Time (PST) hours.

Preferred but Not Required

• Experience collaborating with creator-focused brands, founders, entertainment properties, personality-led accounts, legal sectors, or characters-based content.