Social Media Executive

About the Role

Join tanatasa.SG Beauty Store as a Social Media Executive based in Singapore, where you will be responsible for making the brand's social media channels engaging, approachable, and commercially effective. This full-time onsite role revolves around creating content that customers find valuable, trustworthy, and shareable, focusing on beauty, skincare, wellness, and personal care categories.

Key Responsibilities

• Oversee the weekly planning and execution of the social content calendar across platforms like Instagram, TikTok, Facebook, and other relevant emerging channels.
• Create diverse content including short-form videos, product tutorials, carousels, stories, hooks, captions, and campaign posts covering beauty, skincare, wellness, baby care, and related product lines.
• Transform product insights, customer inquiries, promotional offers, and editorial topics into clear, credible content that adds customer value without being overwhelming.
• Produce and edit simple product-centered content such as unboxings, texture visuals, routine demonstrations, before-and-after explanations, and behind-the-scenes operational footage.
• Collaborate with ecommerce and merchandising teams to coordinate launches, seasonal campaigns, discounts, brand highlights, bundles, and social proof content.
• Engage actively by monitoring comments, direct messages, reviews, mentions, and tagged posts, ensuring customer queries receive warm responses and patterns are communicated internally.
• Analyze content performance by various factors including post format, channel, topic, and creative approach, then apply these insights to optimize future planning.
• Develop and maintain a network of creators, affiliates, and user-generated content contributors, managing outreach, briefing, product distribution, follow-ups, and rights tracking.

Required Qualifications and Skills

• Between 1 to 3 years of practical experience in social media or content creation, especially within beauty, skincare, wellness, FMCG, retail, ecommerce, or creator-driven contexts.
• Solid knowledge of various beauty and wellness brands and products, including skincare, body care, hair care, supplements, mother and baby care.
• Ability to empathize with customer challenges related to beauty, skin health, wellness, and product suitability, creating helpful and authentic content to address them.
• Excellent copywriting skills with the ability to craft clear captions, compelling hooks, informative product education, and courteous community responses.
• Proficiency in producing content using a phone-first approach, encompassing skills like basic lighting, framing, product styling, and editing with tools such as CapCut or equivalents.
• Keen eye for producing credible, clear, and platform-native content tailored for the Singapore market.
• Strong organizational aptitude to manage multiple calendars, meet deadlines, obtain approvals, handle assets and products, and deliver thorough reporting without missing details.
• Genuine curiosity about skincare and wellness, with an ethical approach to avoid exaggerated claims and maintain responsible product messaging.
• Capability to independently test content ideas, interpret performance data, and enhance outputs without reliance on fully detailed briefs.

Additional Advantageous Skills

• Experience with ecommerce platforms such as Shopify, WooCommerce, marketplace stores, as well as digital tools including Meta Business Suite, TikTok Shop, Canva, Adobe Express, or analytics dashboards.
• Comfortable with appearing on camera or directing straightforward video content involving founders, team members, customers, or creators.
• Basic awareness of paid social media creatives, creator briefings, affiliate marketing content, SEO-driven editorial topics, or ecommerce merchandising principles.

Success Milestones

• Within the first 30 days: Gain comprehensive understanding of the product catalog, brand voice, typical customer inquiries, ongoing social channels, and establish a sustainable posting routine.
• By 60 days: Deliver repeatable content formats, iterate content effectively based on feedback, and initiate creator or user-generated content outreach.
• At 90 days: Manage a quantifiable social media calendar with improved engagement metrics including saves, clicks, direct community interactions, campaign assistance, and actionable content insights.

Application Process

• Interested candidates should submit a resume via email.
• Include samples of previous social media work such as accounts managed, campaigns, portfolios, videos, posts, or writing examples.
• Provide a brief concept for a beauty or wellness content idea tailored for tanatasa.SG.
• Mention earliest availability and, if comfortable, expected salary range.