Senior Growth Manager, Multi-Brand Ecommerce

Role overview

We are seeking a highly motivated Senior Growth Manager to drive ecommerce expansion across a portfolio of fast-moving brands in beauty, home, wellness, and lifestyle. This is a hands-on role for someone who can set direction, identify growth opportunities quickly, and then actively execute improvements that strengthen performance.

The role combines strategic planning with practical execution across conversion rate optimization, Amazon growth, email and SMS, social commerce, offer testing, product storytelling, and broader scaling initiatives. Experience with CPG ecommerce brands is especially valuable, particularly where education, storytelling, community, and content meaningfully influence conversion.

The core belief behind this role is that strong brands are built through great customer journeys, compelling creative, smart merchandising, product education, and ongoing optimization—not through advertising alone.

What you will own

You will lead ecommerce growth strategy across multiple brands, with responsibility for acquisition, conversion, retention, loyalty, and customer lifetime value. You will also evaluate performance across the full funnel, identify opportunities, and improve outcomes from first visit through repeat purchase.

Growth channels under your scope will include SEO, AEO, SEM, paid social, affiliate partnerships, Amazon, social commerce, and omnichannel campaigns. You will monitor performance metrics closely and use data to refine channel mix, campaign execution, and funnel efficiency.

This position also includes oversight of site navigation, merchandising, checkout, customer experience, CRM, email and SMS automations, segmentation, loyalty programs, marketplaces, and retention efforts that support repeat buying and long-term brand value.

You will collaborate with founders and teams across creative, product, marketing, and operations to assess current performance, prioritize the highest-value opportunities, and translate ideas into measurable results.

Key responsibilities

• Build and execute growth plans for ecommerce across several brands
• Improve acquisition, conversion, retention, and customer lifetime value
• Monitor and report on traffic, conversion rate, revenue, ROAS, CAC, AOV, LTV, repeat purchase rate, retention, and funnel performance
• Refine the full sales journey, including product pages, landing pages, cart flow, checkout, and post-purchase experience
• Increase traffic and performance through SEO, AEO, SEM, paid social, affiliate programs, Amazon, social commerce, and omnichannel activity
• Enhance site navigation, merchandising, search, checkout, and overall store performance
• Lead CRM, email, SMS, segmentation, loyalty, and automation efforts to strengthen engagement and repeat sales
• Spot market opportunities, customer insights, product trends, and new growth ideas across current and emerging brands
• Support product launches, promotional planning, content strategy, campaign rollout, and testing initiatives
• Work closely with creative, brand, product, and operations teams to implement growth initiatives efficiently

What we are looking for

• A strategic, curious, analytical, creative, and action-driven professional
• Someone who can interpret data, customer behavior, product positioning, and brand experience, and connect those insights to growth outcomes
• Strong background in high-growth beauty, home, wellness, lifestyle, CPG, or founder-led ecommerce businesses
• Experience with Shopify, Amazon, Yotpo, Meta, TikTok, Google Ads, SEO, AEO, affiliate marketing, product launches, merchandising, CRM, and conversion optimization is highly beneficial
• A builder mindset: someone who enjoys getting involved directly, testing ideas, improving processes, and making progress happen

You will thrive here if you are

• A strategic thinker who is also comfortable executing hands-on
• A proactive problem solver who naturally spots opportunities
• Highly organized, accountable, and able to work quickly
• Creative while remaining grounded in data
• Excited by beauty, home, wellness, education, and ecommerce
• Comfortable managing multiple brands, priorities, and growth channels at once
• Resourceful, hands-on, and motivated by results
• Someone who contributes ideas, momentum, and positive energy to the team

Why this role stands out

This opportunity lets you help shape and scale both emerging and established brands with strong product potential, founder-led energy, and a growing customer base. The role is designed for someone who wants to create meaningful impact and help build what comes next rather than simply maintain the status quo.

If you enjoy ecommerce, brand building, customer psychology, product storytelling, performance marketing, and turning ideas into measurable growth, this role offers a strong fit.