Senior Executive - Digital Desk

About Godrej Industries Group and GCPL

Godrej Industries Group serves over 1.1 billion consumers worldwide through diverse business areas including consumer products, real estate, agriculture, financial services, and chemicals. Godrej Consumer Products Limited (GCPL), a part of the century-old Godrej Group, is a prominent company in emerging markets known for innovation and a vast brand portfolio spanning household insecticides, hair care, soaps, and air fresheners with leadership positions in India, Indonesia, Africa, Latin America and Sub-Saharan Africa.

Role Overview

This position is within GCPL's internal digital desk, responsible for managing programmatic and digital media buying and campaign execution globally for GCPL's brands. You will lead programmatic media campaigns utilizing DV360, ensuring efficient, outcome-oriented digital spend.

Responsibilities

• Develop, execute, and optimize programmatic campaigns on DV360 across multiple formats targeting India and international markets.
• Oversee audience targeting, bidding strategies, and managing programmatic guaranteed/private marketplace deals to meet campaign goals.
• Maintain high inventory standards via brand safety and viewability monitoring.
• Analyze and report campaign metrics such as reach, viewability, video completion rate, CPM, and cost per result, recommending optimizations.
• Use data analysis to identify trends and refine campaign delivery.
• Collaborate with trading desks and media agencies on planning, execution, and budget pacing.
• Manage media budgets meticulously, including billing and reconciliation.
• Support campaigns on additional platforms including Meta, Google Ads, TikTok, and The Trade Desk as needed.
• Monitor evolving digital media and platform trends relevant to FMCG marketing.

Qualifications

• Bachelor's degree mandatory; MBA preferred.
• 2 to 4 years of hands-on experience in programmatic media buying with proficiency in DV360.
• Strong analytical skills and advanced Excel proficiency.
• Experience in FMCG or media agency environments is advantageous.

Desirable Skills

• Familiarity with The Trade Desk, Meta Ads Manager, or Google Ads platforms.
• Experience or exposure to e-commerce or quick-commerce digital marketing.

Work Experience

2 to 4 years relevant experience in programmatic and digital media.

Benefits and Diversity Initiatives

• Childcare support including up to 6 months paid leave for primary caregivers, flexible return-to-work options, 2 months paid leave for secondary caregivers, and caregiver travel for accompanying children under one year.
• Comprehensive coverage for childbirth, fertility treatments, gender reassignment surgery, hormonal therapy, and inclusivity in partner benefits.
• Robust health insurance plans with accident coverage and eldercare assistance.
• Access to outpatient services including vaccinations, dental, and vision care.
• Unlimited sick leave and flexible working options including remote and part-time work.
• Programs focused on mental wellness, self-care, counselling, and recognition of achievements.
• A strong commitment to diversity, equity, and inclusion with zero tolerance for discrimination based on any personal characteristic.

Diversity and Equal Opportunity

Godrej values diversity and fosters an inclusive work culture reflecting the communities it serves. The organization pledges equal opportunity employment, opposing discrimination and promoting meritocracy.