Senior Copywriter

Overview and Qualifications

This position requires a Bachelor's degree in English, Marketing, Communications, Journalism, or related practical experience. Candidates need a minimum of three years' experience crafting copy specifically for e-commerce email campaigns and automation flows.

Primary Responsibilities

• Create engaging and clear copy for email campaigns and automated sequences such as welcome series, cart abandonment, post-purchase, and re-engagement flows.
• Develop compelling subject lines, preview texts, headers, and call-to-actions aimed at increasing open rates and click-throughs.
• Write persuasive content for advertising creatives.
• Collaborate closely with designers to synchronize copy with visuals effectively.
• Implement and analyze A/B tests on copy components to enhance key performance indicators like open rates, click-through rates, and conversions.
• Ensure brand voice and messaging consistency across all client emails.
• Keep up to date with e-commerce industry trends, email marketing best practices, and deliverability standards.

Preferred Skills and Attributes

• Exceptional storytelling capability with the ability to transform product features into customer-centric narratives.
• Demonstrated flexibility in adapting tone and voice for diverse brands and market segments.
• Familiarity with Email Service Providers such as Klaviyo, Omnisend, and Mailchimp, including the use of templates to increase efficiency.
• Basic knowledge of open-rate and click-through data to make informed copywriting decisions, without requiring advanced analytics skills.
• A quick learner who is responsive to feedback, adapts rapidly, and thrives in collaborative, deadline-oriented agency environments.
• Excellent communication skills and enthusiasm for staying current on e-commerce and email marketing developments.

Why Join Syncopated Marketing?

• Become part of a tightly knit team where your writing directly contributes to revenue growth.
• Take ownership of the entire process from concept development through to campaign analysis.
• Engage with a broad range of dynamic e-commerce brands.