Performance Marketing Executive

About Nap Chief

Nap Chief is a rapidly expanding direct-to-consumer kidswear brand that offers bold, comfortable, and sustainable clothing designed for children who enjoy standing out. The company boasts a loyal parent community across India and maintains a strong digital presence. Performance marketing is a key driver of their growth, and they seek an experienced professional to lead this function with strategic insight and execution excellence.

Key Responsibilities

• Manage advertising campaigns across platforms including Meta and Google as well as emerging channels.
• Strategize, initiate, and scale campaigns geared towards increasing revenue.
• Oversee significant monthly advertising budgets exceeding ₹50 lakhs, with full accountability for Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
• Analyze user funnels, cohorts, attribution models, and platform data to identify growth opportunities.
• Develop advanced audience targeting frameworks through segmentation, remarketing, lookalike audiences, and custom intent strategies.
• Conduct experiments to optimize creative assets, ad formats, bidding strategies, and landing pages.
• Continuously monitor daily campaign performance and respond promptly to changes in key metrics.
• Provide mentorship to performance marketing associates to ensure quality execution.
• Collaborate closely with founders, product, and creative teams to align goals and explore new channel opportunities.
• Lead monthly performance planning, forecasting, and reporting with actionable insights.
• Create systems and standardized playbooks to strengthen the performance marketing function.

Required Skills and Experience

• 4 to 7 years of hands-on experience in performance marketing, especially using Meta Ads and Google Ads for direct-to-consumer brand scaling.
• Deep expertise in audience building, attribution modeling, and understanding of platform algorithms.
• Proven track record of managing and optimizing large ad budgets with consistent positive results.
• Strong analytical capabilities, comfortable handling data dashboards and conducting experiments.
• Demonstrated leadership skills, including mentoring junior team members.
• High sense of ownership and problem-solving ability under pressure.
• Excellent communication skills to interact effectively with founders and cross-functional teams.

Desired Personal Traits

• Primary: Proactive ownership, strategic thought, and decisive execution.
• Secondary: Analytical rigor and data-driven decision-making.

What Nap Chief Offers

• A leadership role with significant impact on brand growth.
• Direct work engagement with the founders and senior leadership.
• A dynamic, fast-paced environment fostering experimentation and innovation.
• Opportunity to define and shape the future performance marketing strategy of a leading kidswear brand.