Online Marketing Manager

Role Overview

Join Innovatexv as an Online Marketing Manager and master the art of paid search advertising (PPC) to place businesses at the forefront of search engine results. You will handle SEO operations including content and keyword strategies and manage SEM campaigns across Google, Yahoo, and Bing to boost return on investment.

Key Responsibilities

• Manage SEO tasks such as content strategy, link building, and keyword optimization to enhance rankings across all major search engines.
• Oversee SEM advertising campaigns on platforms like Google, Yahoo, and Bing to maximize ROI.
• Collaborate with Search Engineers, Internet Marketers, Designers, Programmers, and Creative Directors on premium websites.
• Enhance expertise through directed research and continual skill development.
• Use productivity tools such as Asana to track and organize completed tasks.
• Receive and incorporate feedback to refine marketing and SEO capabilities.
• Coordinate closely with brand managers to keep website content up-to-date and functional.
• Configure websites to support designated functions and promotional activities.
• Generate, analyze SEO reports, and identify areas for improvement, implementing effective SEO adjustments.
• Audit website content regularly for accuracy, relevance, and usability, updating metadata daily.

Qualifications and Skills

• Bachelor’s degree in marketing, communications, public relations, or related fields preferred.
• Minimum 4 years’ experience in social media management, preferably in nutrition, health, or wellness, with a demonstrated portfolio of successful campaigns.
• Strong knowledge of social media platforms, their algorithms, and management tools.
• Excellent copywriting skills; graphic and video editing skills are advantageous but not required.
• Experience working with influencers and managing influencer marketing campaigns.
• Ability to develop and implement social media strategies aligned with business objectives.
• Strong analytical skills for monitoring metrics and making data-driven decisions.
• Proven innovation in social campaign ideation and execution, with updated knowledge of social trends.
• Excellent communication and interpersonal skills for effective collaboration.
• Demonstrate a proactive work ethic and willingness to continually learn and improve.
• Startup mindset with ownership and competitive spirit.
• Passion for social media, especially platforms like TikTok, is essential.

Additional Details

Number of Openings: 5