Media Buying Executive

Overview

Join ZURU as a Media Buying Executive responsible for managing paid media campaigns across a portfolio of ZURU Edge brands. This role involves direct engagement with major digital advertising platforms such as TikTok, YouTube, Meta, Google, and The Trade Desk, as well as emerging channels including retail media and programmatic digital out-of-home (DOOH). You will oversee budget management, campaign optimisation, and contribute to commercial results through insightful data analysis.

About ZURU

ZURU is a pioneering company focused on innovation and automation across multiple sectors including toys and fast-moving consumer goods (FMCG). Established in 2003, it now boasts over 5,000 employees globally with renowned brands like Bunch O Balloons, Mini Brands, and MONDAY Haircare. ZURU Edge champions next-generation FMCG brands tailored for contemporary consumers.

Key Responsibilities

• Take ownership of paid media strategies and execution for assigned portfolios within the ZURU Edge segment.
• Design, launch, and fine-tune campaigns across various digital media platforms, ensuring they meet schedule and pacing targets.
• Manage advertising budgets effectively, analyzing campaign performance to recommend optimal adjustments and drive goal attainment.
• Generate comprehensive campaign reports in collaboration with the Media Planning team and communicate insights to branding and cross-functional teams.
• Develop and nurture partnerships with platform representatives from TikTok, YouTube, Meta, and Google to access advanced advertising features and opportunities.
• Coordinate closely with the India-based Paid Media Lead and team to maintain consistency across campaign execution and communication.
• Champion innovation by challenging existing processes and evaluating new technologies and AI tools to enhance media buying efficiency.
• Support and mentor junior team members, fostering knowledge sharing as part of career progression from Coordinator to Executive roles.

Required Qualifications and Skills

• A bachelor’s degree in Marketing or a related discipline is advantageous, coupled with a strong enthusiasm for digital marketing.
• At least 1-2 years of practical experience with paid media campaigns, ideally within an agency or corporate marketing environment focused on performance marketing.
• Proficiency in one or more key advertising platforms such as Meta, TikTok, YouTube, or Google/The Trade Desk, with eagerness to expand platform expertise.
• Advanced Excel skills, enabling robust data analysis and media decision-making.
• Meticulous attention to detail and a proactive approach to taking responsibility for campaign results rather than just tasks.

What ZURU Offers

• A supportive culture dedicated to professional growth and development.
• Comprehensive health benefits for employees.
• Access to global career opportunities within a dynamic company.
• Opportunity to collaborate with high-performing colleagues.
• A workplace stocked with fresh fruit, coffee, and other amenities to enhance daily life.