Marketing Operations Manager

About Kitsch

Kitsch is a certified female- and minority-owned global beauty brand that evolved from selling hair ties door-to-door to being present in over 32,000 retailers across 92 countries. The company operates without outside capital, relying solely on hard work and quality products. Their mission is to create everyday essentials that make customers feel exceptional.

Role Overview

This Marketing Operations Manager role serves as the operational backbone of the marketing team, combining responsibilities of marketing operations and chief of staff. The role aims to establish systematic processes to enhance the marketing function’s efficiency and effectiveness, moving away from reactive management to a rhythmic, structured approach.

Key Responsibilities

• Develop and implement a consistent operating cadence including weekly stand-ups, monthly reviews, and quarterly planning to ensure smooth team workflow.
• Create and maintain a leadership dashboard with key metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), and repeat purchase rate.
• Manage the marketing launch calendar and coordinate with creative, e-commerce, retail, and social teams to ensure timely delivery and execution.
• Lead quarterly planning sessions, monitor Objectives and Key Results (OKRs), and facilitate timely decision-making and follow-up actions.
• Oversee marketing budget, purchase orders, and manage relationships with critical vendors.
• Prepare materials for leadership meetings, accurately document decisions, and ensure execution of action items.
• Identify recurring challenges within the marketing operations and develop standardized playbooks for resolution.
• Establish strong collaboration between marketing and other departments including product, e-commerce, retail, and operations.

Qualifications and Experience

• 4 to 6 years of experience in marketing operations, growth or business operations, or as a chief of staff, preferably within consumer, direct-to-consumer (DTC), beauty, or consumer packaged goods (CPG) sectors.
• Proven expertise with modern marketing technology stacks including email/CRM platforms such as Klaviyo, e-commerce platforms like Shopify, and analytics or attribution systems.
• Advanced skills in spreadsheet modeling and dashboard creation without requiring supervision.
• Proficiency with project management tools such as Asana, Monday, or Trello, coupled with strong process discipline.
• Successful track record managing complex, cross-functional projects or product launches from inception through completion.

Preferred Additional Skills

• Experience in the beauty, hair care, or CPG industries.
• Familiarity with omnichannel marketing strategies spanning DTC and retail channels including Target, Ulta, Amazon, and TikTok Shop.
• Knowledge of SQL, Google Analytics 4 (GA4), or business intelligence/attribution platforms such as Looker or Northbeam.
• Experience scaling operational processes within fast-growing, founder-led companies.

Location

This is a remote opportunity open to candidates residing in the United States or Latin America.