Marketing Manager

About Fandiem

Fandiem is a specialized fan engagement and fundraising platform serving the music and entertainment sectors. Partnering with top artists such as Metallica, Pearl Jam, Dave Matthews Band, and Bruno Mars, Fandiem orchestrates “donate-to-win” campaigns that offer fans exclusive experiences while raising funds for artist-supported causes. To date, the platform has successfully raised over $30 million across more than 900 campaigns and continues to expand rapidly.

Role Overview

We are seeking a proactive Marketing Manager with industry expertise in music to lead our email and SMS marketing efforts, contribute to creative campaign direction, and support the development of social media strategy. This foundational position is responsible for architecting scalable marketing systems, crafting engaging supporter journeys, and enhancing fan communication throughout every campaign phase rather than just executing standalone communications.

Key Responsibilities

• Own and direct email strategies across multiple campaigns, artist promotions, and platform-wide messaging using Klaviyo.
• Create, design, schedule, and launch marketing emails while maintaining a dynamic marketing calendar.
• Ensure thorough audience segmentation, list maintenance, and develop sophisticated multi-touch supporter engagement flows informed by fan behavior and campaign history.
• Optimize automated workflows including welcome messages, entry confirmations, winner/non-winner notifications, and re-engagement sequences.
• Implement A/B testing on various elements like subject lines, send timings, and content to boost engagement and conversion rates.
• Design and execute SMS marketing campaigns aligned with email marketing cadence, tone, and timing during campaign lifecycles.
• Monitor SMS performance metrics continuously, refining messaging for better impact.
• Track and report key performance indicators such as open rates, click-through rates, conversion, revenue generation, and fan retention, providing actionable insights post-campaign to internal teams and artist partners.
• Collaborate with creative teams on campaign content alignment, contributing to copywriting, design, and visual elements that reflect both artist authenticity and the Fandiem brand.
• Assist in developing and managing Fandiem’s social media presence across platforms including Instagram, TikTok, X, Facebook, and YouTube, leading content ideation and team coordination.

Candidate Profile

• Possess 4 to 6 years of marketing experience preferably within music, entertainment, live events, ecommerce, or mission-oriented consumer brands.
• Expert in utilizing Klaviyo for building complex email campaigns, automated flows, segmentation, and journeys.
• Skilled in Canva and Adobe Creative Suite with strong foundational design abilities.
• Experience in video editing software such as Premiere Pro or CapCut is required.
• Demonstrated capability in developing and managing SMS marketing programs.
• Proficient in interpreting marketing analytics to inform strategies and decisions.
• Familiar with project management tools such as Asana, Airtable, or Monday.com to handle concurrent projects effectively.
• Capable of managing multiple tight deadlines in a fast-paced environment.
• Exceptional written communication skills for diverse formats including subject lines, briefs, messaging, and reports.
• A deep passion for music, artist engagement, and live event experiences.

What We Provide

• Competitive compensation package including health insurance with 50% premium coverage by Fandiem.
• Flexible and fully remote working arrangements with expectations for consistent responsibility and timely delivery.
• Unlimited paid vacation to encourage work-life balance and wellbeing.
• Hands-on role with meaningful responsibility and visibility from the outset.
• Opportunities to develop professional relationships within the music, entertainment, nonprofit, and sports industries.
• Engagement in impactful work that enhances fan experiences and supports important causes.

Our Commitment To Inclusion

Fandiem fosters a diverse, equitable, and inclusive work environment where everyone is encouraged to be their authentic selves. The company values a variety of perspectives and experiences to strengthen its culture and products.