Marketing Manager (m/w/d) - Full-Time Onsite

Overview

This role involves advancing the marketing strategy, ongoing evaluation of marketing performance, and managing the marketing budget. The candidate will design and lead impactful marketing initiatives and projects, focusing on multi-channel B2B marketing campaigns including social media, SEA, and SEO.

Key Responsibilities

• Develop and oversee the marketing plan, continuously monitor its success.
• Manage the marketing budget responsibly.
• Lead and conceptualize effective marketing projects and campaigns across multiple channels.
• Analyze campaign performance and extract optimization opportunities using tools like Google Analytics, HubSpot, and other analytics platforms.
• Coordinate with external marketing providers such as agencies and freelancers.
• Maintain and enhance the company’s online presence across various platforms including the website.
• Create target group-oriented content for multiple channels.
• Collaborate closely with sales and other departments to align marketing strategies and improve customer loyalty.

Candidate Profile

• Strong theoretical and practical marketing expertise.
• Several years of experience in B2B online marketing with a proven track record of planning and executing successful campaigns.
• Experienced in marketing management and analytics.
• Proven project leadership skills and experience managing a marketing team.
• Solid knowledge of design, graphics, and design principles.
• Expertise in Google Ads, Google Analytics, and HubSpot.
• High self-motivation and hands-on approach.
• Analytical and strategic thinking abilities.
• Fluent in German and very good command of English, both spoken and written.

Additional Desired Qualifications

• Experience within the B2B software sector.
• Background in content marketing management.
• Familiarity with WordPress, Brevo, and popular social media platforms.

What We Offer

• Rapid learning curve and professional growth in a dynamic setting with increasing responsibility.
• Engaging and impactful position within a growing company with a startup mindset.
• Short decision-making processes, flat hierarchies, and a collaborative team environment.
• Competitive salary package.
• Highly motivated workplace culture.