Influencers Relations Manager

Overview

The Influencers Relations Manager role demands proficiency in devising effective influencer campaign strategies and plans. The candidate should possess extensive experience and knowledge about local and regional influencers across different tiers—including mega, macro, and micro content creators. A nuanced understanding of ongoing trends, cultural moments, and relevant conversations predominantly within Saudi Arabia and the GCC region is essential.

Key Responsibilities

• Develop and execute strategic campaigns involving influencers.
• Lead and mentor the influencer relations team to enhance performance.
• Manage briefs and conduct performance analyses for influencer activities.
• Maintain and update a comprehensive influencers database.
• Monitor market shifts, trends, and influencer movements.
• Initiate contact with influencers, negotiate remuneration, and draft agreements and proposals.
• Coordinate booking of influencers and manage coverage and video advertisement production.
• Maintain thorough documentation for coverage and prepare detailed reports.
• Handle payment processes for influencers and clients efficiently.
• Evaluate profitability of individual campaigns to ensure financial viability.
• Oversee adjustments to influencer rates and manage contractual commitments rigorously.

Required Skills and Capabilities

• Demonstrated ability to formulate and implement influencer campaign strategies effectively.
• Strong, up-to-date relationships with a broad spectrum of influencers and content creators.
• Expertise in evaluating influencer profiles including their historical performance, audience demographics, engagement, tone, and associated risks.
• Excellent negotiation skills with experience in contracting influencers.
• Comprehensive knowledge of emerging social platforms such as TikTok, Snapchat, X (formerly Twitter), and LinkedIn, including familiarity with content formats that perform well on each platform.

Additional Information

This full-time position is based onsite in Riyadh, Saudi Arabia. The role entails building strategic initiatives and managing multiple facets of influencer marketing campaigns in a dynamic environment.