Graphic Designer

About Us

Kalyatatva is a distinguished Indian wellness brand focused on delivering authentic, natural, and traditional products to contemporary customers. Our specialties include cold-pressed oils, A2 Desi Cow Ghee, and natural wellness solutions. With our expansion into personal care through the soon-to-launch brand KNOTRA, we seek a creative expert capable of transforming ideas into captivating visual content.

Key Responsibilities

• Edit videos for Instagram Reels, YouTube Shorts, and extended formats, ensuring engaging hooks within the initial 3 seconds.
• Incorporate subtitles, transitions, animations, sound effects, and background music to enhance videos.
• Perform color correction and basic audio improvements.
• Create multiple content pieces from a single shoot.
• Ensure consistent brand appearance across all video content.
• Design graphics for social media—posts, carousels, banners, stories, and advertisements.
• Create banners and promotional creatives for websites as well as product labels, packaging mockups, and marketing collateral.
• Develop creatives suited for Meta Ads, Google Ads, and e-commerce platforms while maintaining brand consistency.
• Collaborate with the marketing team to brainstorm content ideas and keep up-to-date with social media trends.
• Propose innovative editing techniques and visual concepts to support product launches and seasonal promotions.

Skills and Knowledge

• Proficiency with Adobe Premiere Pro, After Effects, Photoshop, Illustrator.
• Experience using Canva and CapCut is desirable.
• Strong understanding of social media content creation, motion graphics, typography, color theory, and storytelling.
• Basic knowledge of photography and videography principles.

Preferred Attributes

• Creative mindset combined with meticulous attention to detail.
• Passion for wellness, Ayurveda, and premium brand aesthetics.
• Ability to meet deadlines and communicate effectively.
• Positive attitude, eagerness to learn, and capability to work independently.

Experience and Portfolio

• At least 6 months of experience in video editing and graphic design; exceptional freshers with strong portfolios may be considered.
• Applicants must provide a portfolio featuring 5–10 edited Reels or Shorts, social media post designs, carousel graphics, advertisement creatives, and any branding or packaging samples if available.