Full Stack Content Strategist

About Sundays For Dogs

Sundays for Dogs is a founder-led direct-to-consumer brand focused on transforming pet nutrition by producing human-grade, air-dried dog food aimed at promoting long, healthy lives. The company values strong relationships and culture, operating primarily with a remote U.S.-based team of approximately 50 employees and gathering quarterly for in-person collaboration. Their business model centers on a subscription service for direct retail customers, with growth plans designed around scaling thoughtfully.

Team and Role Overview

The Full Stack Content Strategist will join the Creative team based in Cleveland, Ohio. This hybrid role requires working onsite alongside Creative Directors, Growth, and R&D teams, while providing flexibility for independent work remotely. The position involves rapidly developing engaging and platform-specific paid social media content by conceptualizing, filming, editing, and delivering multiple versions of creative assets tailored for channels like Meta, TikTok, Instagram Reels, and YouTube Shorts.

Day-to-Day Responsibilities

• Generate 10 to 20 paid social ad concepts and transform them into compelling, native creatives for various platforms.
• Film original content featuring creators, customers, products, and dogs by utilizing proximity to the Cleveland office and R&D lab.
• Edit multiple versions of content optimized for social platforms, including hooks for the initial three seconds and engaging captions.
• Create various hook, call-to-action, and editing style alternatives from single shoots.
• Manage production schedules to deliver polished content within 24 to 48 hours consistently.
• Implement feedback and insights from the Growth team to iterate frequently and test creative effectiveness.
• Keep abreast of emerging platform trends, creator formats, and AI tools to innovate continuously.
• Collaborate closely with Creative Directors, Copywriters, Designers, Growth, and Brand teams for ongoing refinement of content quality.

Success Milestones

• Within the first 30 days, onboard successfully and independently produce the initial 10 paid assets, advancing to 15–20 finished paid items per creative cycle with multiple variations and meet a 90% on-time delivery rate within 48 hours.
• By three months, achieve full autonomy managing workload and deadlines while producing high-impact creative content meeting Growth KPIs and introducing at least three new creative concepts adopted team-wide.
• Maintain ongoing performance by delivering 20 to 30 completed paid assets weekly, including 8–10 new concepts and 30–50 hook variations, with under 5% major revision rate and consistent alignment with key performance metrics such as CTR, hold rate, CPA, and ROAS.

Candidate Profile

• Proven expertise creating direct-to-consumer Meta advertisements.
• Familiarity with video motion design tools like Motion, After Effects, or AI-based creative technologies is a plus.
• Experience in directing and/or editing content involving creators.
• Background in photography is desirable.
• Passion for consumer brands and pet-related products or industries.
• Pet ownership, particularly dogs, is a plus but not mandatory.