Digital Persona Manager

About the Role

De Art is seeking a visionary Digital Persona Manager to craft, oversee, and evolve digital personas for AI-driven characters, virtual humans, and interactive digital experiences. This role involves shaping how these personas are perceived and expressed across various platforms, ensuring cohesive communication style, visual identity, behavioral traits, and interaction patterns.

Key Responsibilities

• Define and implement strategies for digital persona identities across AI-powered characters and virtual humans.
• Develop comprehensive persona frameworks detailing personality traits, core values, motivations, communication styles, tones, preferences, and behaviors.
• Set clear behavioral and communication guidelines tailored to varying contexts and interactions.
• Collaborate closely with AI specialists and conversational designers to integrate persona traits into responsive interactions.
• Work alongside character designers, artists, animators, and voice teams to ensure unified portrayal of persona through visual, vocal, and behavioral expressions.
• Maintain detailed documentation including persona bibles, behavioral protocols, and communication standards.
• Adapt persona communication and conduct based on audience, context, and interaction goals.
• Evaluate user interactions and feedback to pinpoint inconsistencies and opportunities for persona enhancement.
• Lead persona testing and refinement with AI models, conversational systems, and interactive environments.
• Partner with UX and product teams to ensure personas promote intuitive and engaging user experiences.
• Collaborate with writing and content teams to sustain consistent narrative voices across projects.
• Continuously monitor and manage persona evolution to align with intended digital identities.
• Research trends and advancements in AI personalities, conversational agents, virtual humans, and related tech.
• Establish and uphold quality benchmarks emphasizing authenticity, consistency, emotional resonance, and ethical representation.
• Oversee multiple personas ensuring distinct characteristics tailored to their respective target audiences.

Candidate Profile

• Bachelor’s degree in Psychology, Communication, UX Design, Digital Media, Character Design, Creative Writing, Human-Computer Interaction, Artificial Intelligence, or related discipline; equivalent experience considered.
• 3 to 5 years’ professional experience in digital products, character creation, UX, content strategy, AI, interactive media, or similar fields.
• Proven expertise in developing and managing personalities, digital identities, or character personas.
• Strong grasp of human behavior, personality psychology, communication dynamics, and audience engagement.
• Ability to translate conceptual personality traits into actionable behavioral and communication guidelines.
• Experience with AI-driven characters, virtual humans, or conversational AI platforms.
• Excellent writing and editorial skills with capability to maintain a coherent and consistent voice.
• Strong organizational, project management, and collaboration abilities with technical and creative teams.
• Analytical competence to interpret qualitative and quantitative feedback to fine-tune personas.
• Fluent in English; additional languages are advantageous.

Preferred Qualifications

• Exposure to large language model conversational systems or AI character platforms.
• Experience in narrative design, character development, or interactive storytelling.
• Knowledge of conversational UX and dialogue design methodologies.
• Familiarity with virtual humans, digital influencers, avatars, or social AI technologies.
• Experience with voice AI, speech recognition, facial animation, or real-time character tech.
• Proficiency with Unity, Unreal Engine, or related 3D environments.
• Understanding of extended reality (XR), virtual worlds, or immersive digital experiences.
• Documentation skills for character bibles, persona frameworks, or narrative systems.
• Relevant portfolio showcasing projects related to personas, AI, or interactive experiences.

What We Provide

• Opportunity to influence the personality and identity of next-generation AI and digital human characters.
• A multidisciplinary setting integrating AI, design, storytelling, animation, and technological innovation.
• Development of digital personas for cutting-edge interactive and virtual experiences.
• Collaboration with specialists at the nexus of AI and digital human technologies.
• Access to emerging AI, conversational, and immersive technology platforms.
• Professional growth and opportunities to contribute to pioneering digital identity projects.