Digital Marketing Executive

About the Role

We seek a Digital Marketing Executive proficient in managing online advertising campaigns, particularly on Meta platforms (Facebook and Instagram) and Google Ads, to drive high-quality lead generation, enhance web traffic, and boost brand visibility. The role demands strategic planning, execution, and continuous optimization of digital marketing efforts.

Key Responsibilities

• Create and manage paid advertising campaigns across Facebook, Instagram, and Google Ads platforms.
• Track and analyze campaign performance metrics to improve effectiveness and ROI.
• Conduct thorough keyword research to optimize search and display advertisements.
• Collaborate with the creative team to develop engaging marketing content.
• Prepare detailed performance reports using MS Excel and other analytical tools.

Candidate Requirements

• Hands-on experience with Meta advertising tools for Facebook and Instagram campaigns.
• Proficiency in Google Ads including Search, Display, and Performance Max campaigns.
• Basic understanding of Google Analytics for tracking user interaction and campaign data.
• Strong skills in keyword research relevant to campaign optimization.
• Ability to plan and optimize campaigns for lead generation and performance marketing objectives.
• Competence with MS Excel for reporting and data analysis.
• Excellent analytical abilities coupled with clear communication skills.