Demand and Campaigns Lead - EMEA

About Us

Notion provides a collaborative AI workspace designed to unify teams and agents in one place where knowledge bases, projects, meetings, and AI tools integrate seamlessly. Serving millions globally, Notion aims to enhance work clarity, speed, and reduce fragmentation. Our employees, called Notinos, are deeply committed to building enduring solutions focused on human-centric, high-quality work, setting new standards for workplace collaboration in the AI era.

Role Overview

We are seeking a distinguished marketing leader to propel Notion's expansion across the EMEA region. This leadership position entails managing a versatile marketing team across digital, demand generation, content, and campaign execution disciplines. You will oversee the comprehensive system translating regional narratives into measurable market growth and revenue.

Key Responsibilities

• Lead and nurture a high-achieving, cross-functional marketing team, fostering a culture emphasizing quality, agility, and responsibility.
• Develop and maintain compelling EMEA-specific content and campaign messaging shaped by customer insights, use cases, and results, constructing modular, reusable content assets applicable across channels and markets.
• Direct the EMEA demand generation engine, managing scalable programs for self-serve and sales-assisted audiences with clear positioning, modular tools, and measurable outcomes linked directly to pipeline and revenue.
• Coordinate market introductions and major campaigns, adapting global narratives into actionable regional messaging, toolkits, and channel plans, ensuring alignment of shared resources and timelines throughout EMEA.
• Collaborate closely with Country Marketing, Sales, Storytelling, and Global Product Marketing teams to deliver consistent storytelling frameworks and talking points adaptable to diverse markets.
• Implement AI-driven workflows to accelerate research, drafting, localization, and iterative asset development with high accuracy and relevance, promoting these capabilities within the team.
• Utilize funnel analytics, customer feedback, and business metrics to continuously adjust messaging and campaign effectiveness; communicate insights and advocate for changes when needed.

Required Skills and Experience

• A minimum of 12 years in B2B marketing, particularly with ownership of content strategies and demand generation in fast-growth or enterprise SaaS contexts.
• Successful leadership experience recruiting, guiding, and developing multi-disciplinary marketing teams, capable of navigating ambiguity.
• Mastery of narrative development and content creation, able to craft scalable messaging frameworks with intrinsic customer empathy, and mentor others in these skills.
• Proficient in managing and optimizing demand-generation campaigns including paid media, email marketing, webinars, and outbound outreach with strong understanding of funnel metrics and revenue attribution.
• Practical fluency with AI tools integrated into marketing workflows, designing processes that enhance team efficiency and output quality.
• Comprehensive knowledge of the EMEA market requiring adaptation for diverse localization and cultural differences in multi-country marketing programs.
• Strong cross-team collaboration skills, effectively aligning global and local stakeholders in Sales, Product Marketing, Communications, and Country Marketing departments.

Additional Privileges

• Familiarity with Notion as a product is advantageous.
• Business proficiency in French or German is considered a plus.
• Experience handling freemium-based business models is beneficial.

Equal Opportunity and Accommodations

We embrace diversity and encourage candidates from varied backgrounds to apply. Notion is committed to equal employment opportunities without discrimination and provides reasonable accommodations throughout the hiring process upon request.

Commitment to AI Integration

While deep AI expertise is not mandatory for all roles, we expect a continuous curiosity and willingness to use AI as a collaborative tool that enhances productivity and quality of work.