Customer Relationship Manager

Job Overview

The Customer Relationship Manager at UltraTech Cement is responsible for achieving sales and collection targets while gathering market information within the assigned region. This role plays a pivotal part in tapping into the fast-growing Indian construction and RMC market by driving marketing and sales efforts targeted at retail and medium construction projects.

Key Responsibilities

• Identify and prioritize market opportunities for business expansion in the designated area.
• Develop compelling proposals and presentations tailored for prospective clients and major retail and medium customers.
• Engage with customers and monitor competitor activities including pricing, incentives, and discounts.
• Frequently visit project sites to build effective relationships with site in-charges, project managers, and other agencies ensuring smooth operations during project planning and execution.
• Conduct regular market and industry analysis within the allocated geographic area to evaluate market position and trends.
• Facilitate new customer onboarding by coordinating with Customer Service Department for SAP customer creation prior to order dispatch.
• Manage payment receivables by ensuring collection of all outstanding balances and addressing defaulter cases such as cheque bouncing or legal issues.
• Guarantee timely dispatch of invoices, credit, and debit notes while monitoring daily sales and collection data customer-wise to secure prompt payments.
• Closely supervise overdue payments, identify critical customers, and implement strategies for receivable recovery.
• Achieve sales targets within the authorized pricing framework as per standard operating procedures.

Industry Context

The role operates within India’s booming construction sector, characterized by rapid economic growth and the rising demand for Ready-Mix Concrete (RMC). Working with multinational companies and international consultants handling challenging and time-sensitive projects, the position requires advanced sales and marketing capabilities to enhance UltraTech Cement’s presence in this competitive market.