Creative Strategist - Paid Social

Role Overview

A rapidly expanding consumer wellness company seeks a forward-thinking creative strategist with a social-first mindset to craft content focused on paid media performance. This is a fully remote position ideal for someone adept at creating attention-grabbing concepts that effectively communicate stories and convert engagements into actions.

Key Responsibilities

• Conceive innovative, platform-specific paid social ideas aimed at grabbing user attention and boosting conversions.
• Transform brand positioning and visual styles into adaptable creative frameworks that facilitate testing, iteration, and scalability.
• Lead creation of varied content types, including creator-driven, user-generated style, lo-fi, and polished branded videos.
• Provide comprehensive guidance to collaborators such as creators, designers, editors, and production teams.
• Develop briefs, scripts, messaging guides, and content structures to streamline production processes.
• Leverage campaign data and insights to identify effective trends, refine creatives, and initiate novel concepts.
• Ensure brand consistency in tone and visuals while tailoring content for fast-evolving social platforms.
• Support building a high-output creative pipeline without compromising on quality or strategic intent.

Candidate Profile

• Proven experience leading creative initiatives for digital-first, direct-to-consumer, lifestyle, wellness, or social-driven brands.
• Deep understanding of paid social media creativity, encompassing hooks, pacing, storytelling, authenticity, and audience engagement dynamics.
• Experience managing both creator-oriented content and professionally produced brand assets.
• Strong creative instincts for selecting talent, scripting narratives, editing flow, and visually telling stories.
• Demonstrated success in producing and optimizing high-volume, high-performing creative content.
• Ability to use performance metrics to steer creative decisions and mitigate content wear-out.
• Practical knowledge of editing software such as Adobe Premiere.
• A collaborative, self-driven approach characterized by ownership and proactive action.

Why Work With Us

• Opportunity to make significant contributions at a growing wellness consumer brand.
• Play a key role in establishing the creative foundation crucial for customer acquisition and brand scaling.
• Collaborate within an experienced, teamwork-oriented environment that prizes intelligent execution and innovative thinking.
• Enjoy a fully remote position aligned with Pacific Time working hours.