Creative Strategist

About Ramen Bae

Ramen Bae is the original brand behind dried ramen toppings, created to improve and expand the instant ramen experience. What began as a side project three years ago has grown into a company with viral reach, a highly engaged customer base of more than 400,000 people, and a new protein ramen launch. The team is small, fast, and highly ownership-driven, with a focus on moving quickly and solving problems as they come up.

Role Overview

Ramen Bae is hiring a Creative Strategist to build and lead the creative system behind its direct-to-consumer ramen business. This role focuses on performance creative for paid social, especially Meta, and requires someone who can translate product knowledge, audience insights, and campaign data into ad concepts, hooks, scripts, creator briefs, and video assets that drive conversions.

The position sits at the intersection of performance marketing, creative thinking, consumer psychology, and hands-on execution. The right person will be comfortable analyzing data, identifying what works, developing fresh angles, and moving quickly from concept to launch. This is a high-impact role with room for leadership and growth, working closely with the CMO and growth team to build a scalable creative engine.

Responsibilities

• Lead creative strategy across paid social and performance channels, with primary ownership of Meta.
• Set up and run a structured testing process across hooks, formats, scripts, offers, concepts, personas, and audience groups.
• Create new ad angles using customer pain points, product strengths, trend signals, competitor research, customer feedback, and performance results.
• Plan creative across the full funnel, from audiences that do not yet recognize the problem to those ready to purchase.
• Own the pipeline of performance video assets, including UGC, creator-led ads, founder-led content, product demos, recipe-style content, narrative ads, comparison ads, and social-first concepts.
• Review creative results to identify patterns, scalable ideas, and opportunities to improve performance.
• Contribute to stronger ROAS, lower CAC, better conversion rates, and overall revenue growth through sharper creative strategy and execution.
• Manage the creative workflow from idea generation through briefs, scripting, production, editing, feedback, and final delivery.
• Draft clear, high-performing hooks, scripts, ad briefs, and creator guidance.
• Direct creators, editors, freelancers, agencies, and internal teammates to produce effective assets.
• Build operating systems for ideation, testing, asset management, feedback, iteration, and reporting.
• Make sure creative stays on-brand while also being built for paid social performance.
• Track social trends, competitor ads, creator formats, and new creative opportunities.
• Step in wherever needed to keep production moving, including scripting, edit reviews, creator sourcing, asset organization, and concept development.

Requirements

• At least 3 years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.
• Strong understanding of paid social creative, particularly on Meta.
• Solid grasp of the elements that make video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure.
• Experience building or contributing to a creative testing system that consistently produces new concepts.
• Strong analytical skills and comfort interpreting performance data to decide what is working and what to test next.
• Ability to understand products, customer personas, and the emotional and functional reasons people buy.
• Strong creative judgment, copywriting ability, and visual taste.
• Ability to generate new creative angles from product benefits, customer pain points, cultural trends, competitor research, and performance insights.
• Self-driven, resourceful, and comfortable taking full ownership without constant oversight.
• Comfortable operating in a small team where everyone is expected to be practical, proactive, and accountable.
• Strong collaborator who can work effectively with internal team members, creators, editors, freelancers, and agencies.
• Curious, adaptable, eager to learn, and comfortable working quickly in a startup setting.

Who This Role Fits Best

This role is well suited to someone who enjoys combining analysis, creativity, and execution. You should want to understand why an ad performs well, not just whether it does. You can use data, customer feedback, product benefits, and social trends to create ideas that support growth.

You should be comfortable leading the creative process while also doing the work yourself when needed. The ideal candidate has a strong creative perspective, a genuine interest in performance marketing, and the drive to move from idea to launch quickly.

This is an opportunity to help shape the creative engine of a growing DTC brand and influence how Ramen Bae attracts, converts, and retains customers.

Compensation and Benefits

• Base salary of $80,000 to $115,000, depending on experience and level.
• Equity options in a profitable company that is growing quickly.
• Flexible PTO and paid holidays.
• Health, dental, and vision coverage.
• Fully remote work setup.

Additional Information

A strong plus for this role is the ability to shoot and edit your own creator-style content.