Creative Director

About the Role

We seek a visionary Creative Director to define and lead the visual identity of a rapidly expanding fashion housewares label headquartered in New York City. This leadership position involves directing creative efforts across packaging design, photography, and digital content creation to transform commonplace home items into chic, fashion-forward products that resonate across both digital interfaces and physical retail environments.

This role demands an energetic leader who is both capable of setting a distinctive, daring creative direction and willing to be hands-on in its implementation alongside a streamlined, agile team. Collaboration with our internal packaging department—responsible for design and production—will be essential to ensure that every packaging element, from boxes to labels and unboxing experiences, delivers a consistently on-brand presentation.

Key Responsibilities

• Establish and enhance the brand’s creative vision, focusing on packaging aesthetics, photography, and digital/social media content.
• Direct photo and video productions from ideation through to final output, including overseeing casting, styling, set design, and post-production processes.
• Coordinate with the packaging team to steer creative decisions regarding packaging structure, material selection, and finishes that align with the overall brand ethos.
• Manage the visual direction for the brand’s digital footprint encompassing website, social media, email outreach, and paid advertising campaigns.
• Build and guide a compact in-house creative team, and oversee collaborations with external photographers, stylists, and agencies.
• Be the steward of the brand’s visual identity system including typography, color schemes, imagery, and packaging style to maintain uniformity across all brand touchpoints.
• Collaborate effectively with marketing and e-commerce units to convert creative ideas into digital campaigns that drive high engagement and conversions.
• Keep abreast of evolving trends in fashion, home interiors, and lifestyle sectors to ensure the brand remains culturally relevant and innovative.

Candidate Profile

• Minimum of eight years experience in creative direction within fashion, lifestyle, or home/housewares sectors.
• A comprehensive portfolio demonstrating strong skills in art direction across packaging, photography, and digital platforms.
• Proven track record of successfully leading photoshoots and managing creative professionals and external partners.
• Excellent attention to detail with a refined sense for color, composition, and brand cohesion.
• Adept at balancing overarching creative vision with practical production constraints including schedules and budgets.
• A collaborative mindset suited to a dynamic, entrepreneurial work atmosphere.
• Must be located in or willing to relocate to the New York City metropolitan area.

Why Join Our Team

• Opportunity to shape the visual brand identity at a crucial phase of company growth.
• Work in close partnership with a skilled, established packaging team that supports translating creative vision into reality.
• Operate within a small, senior team offering significant ownership and minimal bureaucracy.
• Receive a competitive salary package complemented by benefits and creative independence.
• Work a hybrid schedule based from our New York City studio.