Country Manager – Spine & Orthopedics (India & UAE)

Overview

Medworks Medical Equipment LLC seeks an experienced Country Manager to lead and expand the Spine & Orthopedics segment across India and UAE. This senior leadership position focuses on innovative spine technologies such as RF Plasma (Coblation), Unilateral Biportal Endoscopy (UBE), and other plasma probe-based surgical platforms. The role requires building the market from scratch and developing a high-performing team to sustain growth over the long term.

Key Responsibilities

• Lead and grow the Spine & Orthopedics business in India with full ownership of market development for RF Plasma, UBE, and associated spine surgery technologies.
• Establish and develop the spine market presence in UAE by creating clinical partnerships and commercial networks from the ground up.
• Recruit, train, and manage a regional sales and clinical support team ensuring high performance.
• Manage and enhance relationships with distributors across North, West, and East India.
• Design and implement go-to-market strategies including surgeon training programs, Key Opinion Leader (KOL) development, and onboarding hospitals.
• Drive revenue growth and improve market share throughout India and UAE territories.
• Collaborate with international technology partners on product positioning, pricing strategies, and training support initiatives.
• Represent Medworks at medical conferences, surgeon workshops, and industry events to build brand visibility.

Required Skills and Competencies

• Demonstrated expertise in Spine/Orthopedic medical device sales as well as market development, preferably with RF plasma and endoscopic spine technologies such as UBE.
• Proven ability to build and lead teams and efficiently manage distributor networks.
• Experience in developing and growing markets, especially within the UAE or GCC region is advantageous.
• Excellent interpersonal skills for building strong relationships with surgeons, hospitals, and distribution partners.
• Willingness and ability to travel frequently across India and UAE territories.
• Strong leadership, strategic planning, and communication skills.

Qualifications and Experience

• Bachelor’s degree in Biomedical Engineering, Nursing, Life Sciences, or related disciplines.
• Additional qualifications like MBA or PGDM in Sales, Marketing, or Business Management are preferred.
• Minimum of 5 to 6 years’ experience working in medical device sales with a solid surgical business background.
• Practical experience providing clinical support and assisting in operating theaters.
• Strong communication, negotiation, and presentation capabilities.
• Possession of a valid driving license is mandatory.
• Capability to independently manage key accounts with strategic focus.

Preferred Profile

• Clinically proficient with proven surgeon engagement experience.
• Experience selling capital equipment and consumables is desirable.
• Energetic, goal-oriented, and commercially savvy individual.