Content Marketing Specialist

About Hello Cashflow

Hello Cashflow is an innovative fintech startup dedicated to simplifying business financials for small business owners, presenting complex cashflow information as engaging and easily digestible content. As a dynamic remote-first company, we offer a unique chance to influence and grow with our rapidly expanding venture.

Role Overview

We are seeking a creative Content Marketing Specialist to transform financial accounting into captivating storytelling. This position is vital in helping small businesses understand their cashflow through relatable content that resonates and engages. Reporting directly to the Chief Marketing Officer, you will oversee content creation and community cultivation to accelerate our user base growth and brand presence.

Key Responsibilities

• Produce diverse content formats including short videos, blog posts, newsletters, and social media updates tailored for our audience.
• Organize and maintain monthly content schedules along with social media posting plans.
• Analyze performance metrics to optimize and scale successful content types.
• Develop and nurture our customer and partner communities via educational initiatives and event marketing.
• Collect and share stories from customers and internal teams to highlight business successes and product updates.
• Conduct interviews to generate case studies, testimonials, and behind-the-scenes narratives.

Required Qualifications and Skills

• Minimum two years of experience in content marketing with proven proficiency in video filming and editing, copywriting, and design.
• A compelling portfolio showcasing easily comprehensible and innovative content such as videos, articles, and community projects.
• Strong understanding of small business financial literacy conveyed in simple, relatable language.
• Empathy for the challenges small business owners face with their financials and a genuine desire to assist them.
• Experienced and confident in utilizing AI-driven tools for workflow automation.
• Ability to lead projects independently while fostering collaborative and enjoyable teamwork.
• A natural curiosity and eagerness to learn, experiment based on data, manage multiple responsibilities, and an enthusiasm for growing small businesses.

Desirable Experience

• Background in managing or owning a small business or side project.
• Familiarity with basic accounting or bookkeeping principles.
• Experience working in agency or in-house environments focusing on content and community engagement.
• Hands-on knowledge of paid search, social media, email marketing, sales funnels, SEO, marketing automation, analytics, and website management.

Performance Milestones (90-day expectations)

• Establish and maintain a dependable weekly content calendar and workflow.
• Build an active and engaged community with regular discussions and celebration of customer achievements.
• Create impactful customer and team stories delivered in multiple content formats.
• Link content initiatives directly to achieving business metrics and goals.

Compensation and Benefits

• Competitive annual salary range of NZD 78,000 to 90,000 for this full-time, fixed-term 12-month contract.
• Work flexibility accommodating life priorities within a remote-based team culture that meets quarterly in person.
• Significant autonomy to design your role and the opportunity to make meaningful contributions to both our startup’s success and small business community.
• A supportive, fun, and caring team environment.

Additional Information

We encourage applications preferably from the Wellington region to facilitate collaborative content creation, though we welcome remote candidates across New Zealand. Our team values diversity and inclusion from all backgrounds.