Consumer Segments Specialist SG

Job Overview

This role focuses on managing and enhancing business partnerships, driving customer engagement, ensuring operational excellence, and leading event organization within the banking sector.

Value Proposition Partnerships

• Coordinate partner onboarding to ensure smooth integration aligned with business strategies.
• Lead strategic negotiations to secure optimal terms, discounts, and foster lasting partnerships.
• Manage the full contract lifecycle including partner communication, agreement reviews, and compliance.
• Direct the Introducer Programme, introducing improvements to make it more attractive and engaging for introducers.

Customer Engagement

• Create and deliver consistent customer communications across various channels.
• Optimize timing and frequency of communications to maximize engagement and avoid overload.
• Segment and tailor messages using factors like age, demographics, purchase history, and behavior to increase relevance and effectiveness.

Operational Excellence

• Ensure timely and accurate data delivery supporting operational and analytical needs while safeguarding data integrity and compliance.
• Implement maker-and-checker procedures for promotional fulfilments to guarantee accuracy and adherence.
• Prepare and finalize official memos, coordinating approvals for compliance and clarity.
• Collaborate with service ambassadors and branch staff to enhance customer walk-in experiences at branches and lounges.
• Promptly address queries from sales and service teams with efficient responses.

Event Organization

• Design and execute engagement and appreciation events (both physical and virtual) targeted at Preferred Banking and Emerging Affluent segments.
• Manage onboarding and coordination of internal stakeholders, external partners, and vendors to deliver flawless event experiences.
• Monitor and track inventory relevant to events.

Qualifications and Requirements

• Bachelor's degree required.
• Professional certifications such as CMFAS M5, M8, M8A, M9, M9A, and HI are advantageous.
• 5 to 7 years of business development experience, preferably within banking or financial services.
• Comprehensive knowledge of banking products, services, procedures, and regulatory frameworks.
• Strong verbal and written communication abilities.
• Excellent planning and organizational capabilities.