Brand Lead

About Kruger Media

Kruger Media is a leading independent communications agency in Germany with 25 years of experience, operating at the intersection of PR, social media, creator economy, entertainment, and pop culture. Its clients include Deutsche Telekom, KIA, Casio, Amazon Music, Shokz, various festivals and awards. The agency is part of the European network PR:E, which connects independent founder agencies across Europe, serving clients like PUBG Mobile and Football Manager. The agency has won prestigious awards such as EFFIE, PR Report, and DPOK, and hosts its own platform REMIX – the pop culture summit. Their mission is to create communications that convert fans into customers.

Role Mission

You will be the public face of Kruger, making the agency highly visible and desirable at events such as OMR, Cannes, in trade media, networks, and all relevant forums shaping the future of communication. You are expected to develop, embody, and evolve the brand strategy.

Key Responsibilities

• Represent Kruger at events, conferences, and networking opportunities by engaging with people, establishing contacts, and sustaining conversations.
• Advance the brand strategy to sharpen how clients, talents, and partners perceive Kruger.
• Expand thought leadership through channels including LinkedIn, speaking engagements, awards, specialist media, corporate communications, and employer branding.
• Increase visibility of the agency’s work via website, case studies, newsletters, and rich content formats such as whitepapers, trend reports, studies, podcasts, and videos.
• Ensure presence on relevant stages, trade media, and inclusion in AI-generated answers through geo/AEO optimization and AI-supported content creation.
• Proactively bring ideas based on trends in AI, creator economy, pop culture, search, and emerging platforms.
• Generate growth by converting visibility into leads, identifying opportunities, and connecting the right people.
• Support pitches and acquisition formats using your stage presence and storytelling skills.
• Help to position the European network PR:E prominently.

Operational Support Structure

Pipeline management, CRM upkeep, tender handling, and reporting are managed by the broader team. Your core strength is outward-facing visibility and relationship building.

Qualifications

• Natural and positive charisma with comfort approaching people and performing on stage and at events.
• Between 3 to 6 years of experience in brand management, communication, or PR within agencies, startups or brands.
• Strong intuition for brands and storytelling.
• Excellent written and verbal communication skills in German and English.
• Enjoy networking coupled with structured working methods and entrepreneurial mindset.
• Passion for artificial intelligence and its meaningful application in branding and communication.
• Willingness to travel to events, trade fairs, and industry gatherings.

Desirable Skills (Nice to Have)

• Proficiency with Canva or Figma
• Experience with pitch preparation
• Competence with LinkedIn Sales Navigator
• Familiarity with CRM tools like HubSpot or Pipedrive
• Knowledge of ChatGPT, Claude, Perplexity
• Experience with Squarespace

Benefits

• Direct collaboration with company leadership
• High degree of creative freedom
• International clients and European network
• Projects spanning culture, entertainment, and technology
• Access to state-of-the-art AI tools
• Flexible working hours including hybrid work and workation options
• Continuous training and team events
• Urban office location in Berlin

Additional Information

This is not a traditional marketing position, but an opportunity to build a European-wide visible agency brand closely with leadership. The role requires innovative thinking in communication, strategic use of AI, and active brand shaping. We encourage motivated candidates eager to make a tangible impact to apply.