Assistant Social Media Marketing Manager

About Milani Cosmetics

Milani Cosmetics has a long-standing commitment to delivering exceptional beauty experiences daily. Over two decades, it has grown into the #7 color cosmetics brand in the U.S. mass market, notable as the third fastest-growing brand and the only independent in the top 10. Milani collaborates with trusted global suppliers, crafting products with premium ingredients such as guava fruit extract, blue algae, chamomile, glycerin, and niacinamide, all cruelty-free. Its iconic products include the unique Baked Blush made on Italian terracotta tiles and the leading Make it Last Setting Spray.

Role Overview

The company seeks an Assistant Social Media Manager who excels in organization, creativity, and social media savvy. This role is essential in managing the brand's owned social media channels, including content scheduling, community engagement, and authentic content creation. Reporting to the Social Media Marketing Manager, the candidate will focus on Instagram and TikTok, supporting other platforms as the strategy transitions in-house.

Key Responsibilities

• Oversee daily publishing on Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms.
• Maintain and manage the social publishing calendar to guarantee timely, accurate content posting.
• Collaborate with Brand Marketing, Product Marketing, Creative, PR, Influencer, and E-commerce teams to acquire assets, approvals, and launch details.
• Implement daily posts with appropriate captions, hashtags, tags, link oversight, and platform optimization.
• Organize and update the content library for efficient asset retrieval and use.
• Assist in the creation and upkeep of monthly content calendars that align with product launches, campaigns, cultural events, and evergreen content.
• Stay informed about social platform best practices, trends, algorithm changes, and new features to propose improvements.

• Respond to comments, messages, and inquiries promptly on all social channels, maintaining a brand-appropriate and genuine tone.
• Encourage meaningful interaction within the community and escalate customer service issues when needed.
• Engage proactively with creators, followers, and relevant beauty conversations to bolster Milani’s social community.
• Monitor community sentiment to identify emerging trends and feedback for internal teams.

• Produce and edit user-generated content style videos for Instagram Reels, TikTok, Stories, and similar short formats.
• Capture behind-the-scenes footage, product demos, event coverage, office life, and trendy videos.
• Work with the Creative team to adapt campaign assets into platform-appropriate social content.
• Generate innovative, authentic social-first content ideas that reinforce the brand's identity.

• Track content performance metrics and optimize future posts accordingly.
• Support monthly reporting by compiling analytics, content outcomes, and insights.
• Analyze competitor activities and emerging trends in beauty social media for program inspiration.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• At least two years of professional experience managing owned social media for brands, publishers, or agencies.
• Prior experience in the beauty industry is highly preferred.
• Strong knowledge of Instagram, TikTok, and short-form video best practices.
• Familiarity with social management tools like Sprout Social, Dash Hudson, Later, Nectar Social, or equivalents.
• Experienced in creating and editing short-form videos using native tools and mobile apps such as CapCut.
• Exceptional copywriting skills with meticulous attention to detail.
• Highly organized with exemplary project and time management skills.
• Ability to thrive in a fast-paced environment managing multiple priorities.

Ideal Candidate Traits

• Deep passion for beauty and an avid social media user.
• Quick to recognize and adapt to trends on TikTok and Instagram.
• Creative thinker and resourceful content creator from concept to final output.
• Collaborative team player comfortable working across departments.
• Curious, flexible, and eager to learn as social media evolves.
• Excited to contribute to Milani’s in-house owned social media growth.

Benefits

• Comprehensive Health Care including Medical, Dental, and Vision.
• Retirement savings plan with company matching 401k.
• Basic, Voluntary, and Accidental Death & Dismemberment Life Insurance.
• Generous vacation and family leave policies.
• Short-term and long-term disability coverage.
• Flexible work environment with a hybrid schedule requiring on-site presence Tuesday through Thursday at the Culver City office.
• Dog-friendly workplace.