Assistant Manager - Medical Marketing

Company Overview

Danone is a global leader in food and beverages, focused on essential dairy and plant-based products, waters, and specialized nutrition. With a mission to promote health through food, Danone operates worldwide with nearly 90,000 employees, generating over 27 billion in annual sales. In India, Danone functions as Nutricia International Pvt. Ltd, offering nutrition products for various life stages under brands like Aptamil, Dexolac, Nusobee, and Protinex. The company employs more than 1,000 people in India, with headquarters in Mumbai and a manufacturing unit in Lalru, Punjab.

Job Summary

The role involves co-developing the countrys adult nutrition portfolio strategy from a Medical/Healthcare Professional (HCP) perspective and being accountable for achieving prescription share objectives. This position requires leading brands to generate impactful marketing results, strengthening brand equity, delivering effective sales support through innovative campaigns and training, and collaborating cross-functionally to resolve stakeholder issues and optimize business processes.

Key Responsibilities

• Collaborate to establish both short-term and long-term portfolio strategies aligned with the overarching company marketing goals, aiming to boost brand health indicators such as awareness, usage, consideration, and imagery.
• Analyze market trends and competitor activities to develop persuasive marketing collateral communicating the brands value proposition effectively.
• Provide support to sales teams via relevant innovative marketing campaigns and enhancement of sales communication materials.
• Identify and address pain points faced by sales teams and customers to propose appropriate solutions that enhance brand equity.
• Work closely with Research & Innovation, Sales, Regulatory teams, and external agencies to assess and recommend strategies for growth.
• Conduct periodic product presentations and deliver essential training on products and clinical practices.
• Build and maintain strategic relationships with Key Opinion Leaders (KOLs) to support brand objectives.
• Improve and manage processes around business reviews, performance monitoring (marketing programs, sales trends, supply chain), and new product launches.
• Understand consumer challenges and collaborate with the digital team to design effective digital marketing strategies where applicable.
• Oversee budgets, timelines, and resources to facilitate smooth execution of marketing initiatives.
• Serve as a brand ambassador, consistently representing company values and maintaining unified brand identity across all channels.

Candidate Profile

• MBA graduate with 5 to 7 years experience in medical marketing within reputed multinational pharmaceutical or healthcare professional marketing-focused organizations.
• Preference for candidates with prior experience in sales and mass-market marketing roles.
• Possession of working knowledge in the medical domain to understand industry-specific requirements.