Assistant Manager Marketing

About Gildan

Gildan is a prominent manufacturer specializing in essential everyday apparel, boasting a diverse brand portfolio including Gildan®, Hanes®, Wonderbra®, Comfort Colors®, American Apparel®, and more. The company owns and runs vertically integrated large-scale manufacturing facilities across Central America, the Caribbean, North America, and Asia. Gildan prioritizes industry-leading labor, environmental, and corporate governance principles aligned with its extensive ESG program, integral to its long-term strategic vision. United by the motto "Making Apparel Better®", Gildan fosters a collaborative global workforce and innovation in apparel manufacturing.

Role Overview

The Assistant Manager Marketing will report to the Marketing Manager and play a vital role in evaluating sales trends, managing product life cycles from conception to market activation, supporting cross-category creative initiatives, and aiding the development of seasonal strategies to bolster market sell-in. This role involves independent project management with limited supervision and requires a hybrid work schedule, including three days per week at the Mississauga office.

Key Responsibilities

• Contribute to the execution of marketing plans targeting the Canadian market to achieve designated sales, profit, and financial goals.
• Support product and brand portfolio management activities.
• Assist in preparing retailer presentations collaboratively with Customer Management teams to secure retailer buy-in.
• Collaborate with cross-functional departments to meet local market requirements and enhance marketing program efficiency.
• Liaise closely with Global Marketing and product teams for aligned operations.
• Aid in budget management tasks including invoicing and budget tracking for the Canadian marketing team.
• Conduct ad hoc analyses covering portfolio and brand performance, consumer trends and insights, category dynamics, and competitive landscape.
• Lead product lifecycle management to ensure effective SKU oversight alongside the Marketing Manager.
• Support seasonal product launch setups within the company’s ERP system and partake in planning meetings with international teams.
• Assist inventory evaluations and monthly tracking to meet financial and stock objectives.
• Participate in weekly meetings monitoring production, shipments, and distribution center availability.
• Coordinate with Demand Analytics and Sales Operations teams to ensure forecast precision for quarterly profit targets.
• Collaborate with merchandising teams locally and globally to develop product strategies and optimize in-store and online executions.
• Work with the Creative Services Manager to maintain brand cohesiveness and compliance with brand guidelines across all retail channels and e-commerce platforms.
• Support product profitability analysis through P&L evaluations.
• Create and manage agency briefs for marketing, PR, packaging, and in-store visuals, ensuring effective market execution and senior team presentations.
• Oversee packaging artwork approval processes and flow for new packaging.
• Monitor retail and online stores to incorporate findings into marketing strategies.
• Maintain communication materials such as product information forms and sell sheets.
• Plan trade activations with Corporate Sales Managers.
• Prepare and update retailer presentations supporting product sell-in, collaborating to provide samples and color swatches.
• Lead weekly meetings with the Customer Management Group to address retailer needs and share updates.
• Support e-commerce initiatives including retailer.com and pure players.

Qualifications

• Bachelor’s degree in Marketing.
• A minimum of 3 years’ relevant experience in product management, brand management, retail management, or direct-to-consumer operations.
• Experience in Consumer Packaged Goods (CPG) or apparel industries considered a strong advantage.
• Proficiency in New Product Development and data analytics.
• Strong results orientation with determination to meet deadlines and budgets.
• Skilled in MS Office, particularly Excel and PowerPoint.
• Analytical mindset with ability to derive insights from data.
• Attention to detail and self-driven follow-up on tasks.
• Proactive approach with a start-up mentality to innovate and take independent action.
• Highly organized and capable of multitasking with a natural curiosity.
• Bilingual proficiency in English and French is advantageous.

Compensation and Benefits

The salary for this position ranges from $75,600 to $84,000 annually. Employees benefit from being part of a publicly traded company listed on NYSE and TSX with significant growth potential, a workplace valuing meaningful connection and teamwork, interaction with a culturally diverse team, ongoing mentorship and professional development, and competitive benefits packages.

Additional Information

This vacancy is currently available. The company commits to diversity and inclusion, encouraging applicants from all backgrounds to thrive and tailor their future careers with Gildan. Artificial Intelligence will be used to generate candidate summaries for all applicants. Only candidates shortlisted for interviews will be contacted.