Analyst (Paid Social)

Overview

This role is for a Paid Social Analyst based in the United Arab Emirates, representing a partner company responsible for application management. The position focuses on driving measurable growth through data-centric paid social media strategies, managing and enhancing impactful advertising campaigns on major social platforms to help brands realize ambitious objectives.

Key Responsibilities

• Develop, launch, and fine-tune paid social media campaigns on platforms such as Meta's Facebook and Instagram.
• Design and implement media buying strategies aimed at maximizing revenue, performance, and return on ad spend.
• Regularly monitor campaign metrics, identify data-driven opportunities for optimization and growth.
• Efficiently manage budgets ensuring strategic allocation of advertising spend to meet business goals.
• Optimize bidding strategies, audience targeting, creative elements, and campaign structures for better results.
• Convert complex performance datasets into clear insights and actionable recommendations for internal stakeholders.
• Collaborate closely with creative, strategy, and production teams to develop data-informed campaign solutions.
• Handle multiple high-budget campaigns simultaneously while consistently hitting performance and revenue targets.
• Keep updated on trends in paid social advertising, platform changes, and new opportunities.
• Support reporting efforts by preparing concise performance summaries and suggestions.

Candidate Requirements

• Minimum of 3 years experience in digital advertising, specializing in paid social or direct response marketing.
• Proven track record managing high-budget paid social campaigns exceeding one million USD monthly.
• In-depth knowledge of Meta advertising platforms and campaign optimization techniques.
• Strong quantitative and analytical skills to evaluate performance data and detect trends.
• Proficiency with advanced Excel and capable analytical aptitude.
• Highly organized and detail-oriented with the capacity to juggle multiple priorities.
• Excellent communication skills to effectively explain technical information to both technical and non-technical teammates.
• Able to work effectively in a remote setup aligned with Pacific Time zone hours.
• Bonus skills include familiarity with advertising APIs, SQL, business intelligence or analytics platforms.
• Experience with other advertising platforms such as TikTok, Snapchat, Google, or Pinterest is advantageous.
• Prior collaboration with creative teams or experience in social media content creation is a plus.

Perks & Benefits

• Fully remote working arrangement offering international flexibility.
• Engagement with large-scale performance campaigns for innovative brand clients.
• Competitive pay dependent on experience and skill level.
• Role with significant impact where analytical insights influence business growth directly.
• Collaborative environment including creative, strategy, and production team partnerships.
• Chance to deepen expertise in advanced paid social advertising methodologies.
• Exposure to diverse industrial sectors, campaign types, and marketing challenges.
• Encouragement to propose innovative ideas and test new digital marketing approaches.

Additional Information

This position is managed through an AI-assisted matching system to ensure fair, objective, and efficient candidate evaluation. The hiring partner company will handle all subsequent interview and selection processes. Applicants should be aware that personal data will be processed in compliance with applicable data protection regulations, including GDPR, and AI tools may assist in assessing applications without replacing human judgment.