Zoho One & AI Engineer / Business Systems Specialist

About Brite Decking

Brite Decking is a supplier based in Australia offering composite decking, external cladding, acoustic panels, and other outdoor building products. The company operates with a strong emphasis on digital marketing, multi-state sales, e-commerce, and cloud-based business systems. Its core technology platform includes Zoho One complemented by Google Workspace, Gemini AI tools, ChatGPT Business, Claude, RingCentral, Twilio, call-tracking services, Shopify, WordPress, and prominent digital advertising channels.

Role Overview

This full-time position based in Chennai, India, offers a hybrid or remote working setup. The role focuses on managing, automating, integrating, and enabling AI within the Zoho One platform as used by Brite Decking. Candidates with approximately 3 to 6+ years of relevant experience will be considered, and the salary range offered is approximately INR 800,000 to INR 1,500,000 per year, depending on qualifications.

Key Responsibilities

• Administer and continuously enhance the Zoho One environment, ensuring optimal performance.
• Optimize Zoho CRM components, including lead and contact management, scoring systems, assignment rules, workflows, Blueprints, dashboards, and sales productivity tracking.
• Configure and refine other Zoho applications such as Books, Inventory, SalesIQ, Campaigns/Marketing Automation, Bookings, Analytics, Flow, Forms, and Commerce as needed.
• Develop integrations between Zoho and external platforms like RingCentral, Twilio, call-tracking tools, Shopify, WordPress, Google Workspace, and advertising networks.
• Utilize Zoho APIs, webhooks, Deluge scripting, and tools like Zoho Flow to automate repetitive workflows.
• Implement AI-powered workflows leveraging ChatGPT/OpenAI, Gemini, and Claude while preserving Zoho as the main data system.
• Create AI use cases for functions such as lead qualification, sales follow-up, call summaries, customer service, content creation, reporting, and management insights.
• Maintain high data quality, manage duplicates, govern fields and permissions, conduct sandbox testing, and oversee change control.
• Design management dashboards linking marketing sources through sales pipeline to revenue and profit metrics.
• Document all systems, workflows, SOPs, and integrations, and provide training to staff when system updates occur.

Required Qualifications and Skills

• Proven practical experience with Zoho One, especially Zoho CRM.
• Familiarity with Zoho Books and/or Inventory applications is highly preferred.
• Solid understanding of CRM structures, sales pipelines, lead management, and automation processes.
• Experience with Deluge scripting, REST APIs, webhooks, and integration principles.
• Hands-on expertise with Zoho Flow or similar integration and automation platforms.
• Practical knowledge of AI tools such as ChatGPT/OpenAI, Gemini, or Claude.
• Ability to translate business needs into effective system solutions.
• Good English communication and thorough documentation skills.
• Comfortable collaborating remotely with an Australian management team and geographically dispersed users.

Additional Desired Experience

• Integrating telephony, SMS, or call-tracking systems with CRM software.
• Experience with e-commerce platforms like Shopify or WordPress workflows.
• Knowledge related to Google Ads, Meta Ads, marketing analytics, or attribution data.
• Understanding of AI agents, prompt engineering, secure enterprise AI use, and knowledge retrieval systems.
• Background working with sales-focused SMEs or multi-location business environments.

Success Criteria

• Accelerated lead responses and improved lead prioritization.
• Higher adoption rates of CRM among sales personnel.
• Precise marketing attribution linking leads and revenue to campaigns.
• Reduced manual data entry by leveraging automation.
• Dependable and comprehensive management reporting and dashboards.
• Safe and measurable progressive introduction of AI-assisted processes.
• Creation of a maintainable and well-documented Zoho and AI platform not reliant on a single individual.

Compensation and Application

The expected salary ranges from INR 800,000 to INR 1,500,000 annually, with flexibility for exceptional candidates offering advanced Zoho architecture, integration, or AI skill sets. Applicants should provide a CV along with a summary of Zoho One experience, relevant CRM and automation projects, AI or integration work examples, current and expected compensation, location, and availability. Shortlisted candidates may be asked to complete a paid practical assessment involving real workflows such as lead scoring, Zoho automation, integration, or AI-enabled processes.

Eligibility

Applicants should hold a B.Tech or B.E. degree in Artificial Intelligence and Data Science.