Sales Promoter

About the Role

Join Enza Zaden in Ethiopia as a Sales Promoter and play a vital part in linking farmers and rural communities to premium vegetable seed varieties. This position involves promoting brand awareness, fostering demand, and facilitating direct interactions with farmers at the village and market levels. You will contribute to improving agricultural productivity by introducing effective solutions and high-quality products.

Key Responsibilities

• Drive product visibility by engaging in marketing activities at local markets, agro-dealer outlets, villages, and community gatherings.
• Support farmer interaction efforts, including organizing basic product demonstrations and maintaining demo plots to showcase seed performance.
• Distribute promotional materials strategically to strengthen product presence within designated sales areas.
• Collect and relay straightforward market feedback and activity updates to the sales team on a weekly basis.
• Assist Sales Representatives in grassroots promotional efforts, follow-up visits with farmers, and local marketing campaigns.

Candidate Profile

• Completion of secondary education is mandatory; qualifications in agriculture or sales-related fields are advantageous.
• Comfortable engaging with farming communities and conducting fieldwork in rural areas.
• Effective communication skills in local languages are essential, with basic English proficiency considered a plus.
• Possess a valid motorcycle driving license and be capable of riding a motorbike as required.
• Highly energetic, dependable, self-driven, and able to adhere to organized work schedules.
• Strong enthusiasm for agriculture, community involvement, and relationship-building.
• Willingness to travel daily across rural sales territories and participate in weekend or community events during peak periods.