Sales Development Representative (SDR) – 100% Inbound | Climate-Tech | Berlin

About VARM

VARM is among the fastest-growing Climate-Tech startups in Europe, headquartered in Berlin. We specialize in energy-efficient building insulation, particularly in blown-in insulation, aiming to insulate 1 million houses within 10 years. Our achievements include thousands of insulated homes, an outstanding Net Promoter Score of 95, and a 4.9-star rating on Google. With a recent 17.5 million Euro Series A funding, we are accelerating our growth, especially in sales with a growing team of around 15 members.

Your Role

As the initial contact person, you engage inbound leads from homeowners who have already expressed interest—no cold calling or dialing required. Your mission is to build trust, understand customer needs, and set the stage for successful consulting. You will manage your sales pipeline based on clear KPIs to ensure the sales team focuses on qualified opportunities.

Key Responsibilities

• Analyze inbound homeowner inquiries and prioritize leads driven by data insights and supported by advanced AI tools.
• Conduct initial phone conversations to qualify inbound leads and identify valuable sales prospects for the sales team.
• Systematically hand off qualified appointments and opportunities while maintaining thorough documentation in Pipedrive CRM.
• Monitor and drive your performance through specific KPIs such as contact rate, qualification ratio, and show rate, adapting strategies for continuous improvement.
• Provide feedback on lead quality to marketing to enhance the sales funnel weekly.
• Contribute ideas to improve qualification processes, scripts, and workflows, including leveraging AI technologies.

Work Environment

Your daily routine includes starting your day with the team to prioritize new leads, then focusing on phone conversations followed by documentation and handovers. Routine team reviews help refine KPIs, communication techniques, and AI-enhanced processes.

Candidate Profile

• At least some experience in telephonic sales, lead qualification, inside sales, pre-sales, call centers, or similar roles, preferably in a B2C context.
• A passion for phone-based communication, able to engage prospects quickly and confidently handle high daily call volumes.
• Strong organizational skills and independence, thriving even in dynamic environments.
• Motivation by numbers and KPIs to continually improve your performance.
• Technologically inclined, ideally with exposure to CRM platforms like Pipedrive and modern AI tools such as ChatGPT or Claude.
• Fluency in German language (minimum C1), as you will be interacting with German-speaking homeowners.
• Career changers with strong communication skills and determination are warmly welcomed.

Why Join VARM?

• Attractive pay structure combining a solid base salary with unlimited commissions, paid monthly.
• 100% inbound leads: no cold calling or dialing, only conversations with actively interested customers.
• Stable employment: indefinite contract in a well-funded startup environment with €17.5M Series A support.
• Clear career progression opportunities, especially toward full-cycle sales and management roles promoted internally.
• Steep learning curve supported by structured onboarding, ongoing coaching, and a skilled sales team.
• Meaningful climate impact as every qualified lead contributes to insulating homes and reducing CO₂ emissions.
• Hybrid work model based in Berlin-Kreuzberg, featuring a modern office alongside home office flexibility and close teamwork.
• Additional benefits include a learning budget, team events, discounted fitness memberships, and a culture valuing diversity and inclusion.

Application Process

• Submit your resume and a brief note explaining your interest (no cover letter required).
• Interview with a recruiter lasting about 30 minutes.
• Conversation with the Founder and CEO.
• In-person deep dive featuring a skills assessment and team introduction.
• Offer stage following prompt feedback within a few days.

Additional Information

Buildings consume 40% of Europe's energy and generate 36% of its CO₂ emissions. More than 85% of today's buildings will still exist in 2050, making building decarbonization crucial to climate neutrality. VARM is reimagining thermal insulation solutions to help customers reduce heating costs and CO₂ emissions by up to 50%. Our ambitious goal is to become the European market leader in insulation.