Sales and Marketing Specialist - Head of Go-to-Market

Company Overview

Entity io is pioneering the development of next-generation operational infrastructure tailored for the artificial intelligence era, delivering operational intelligence via intuitive, context-sensitive experiences that enhance human–AI collaboration. Their solutions aim to minimize information fragmentation and reduce cognitive load, while amplifying predictive and automation capabilities, thus reclaiming valuable time for those driving the economy.

Role Summary

The Head of Go-to-Market role is a contract position based in Tweed Heads, NSW, designed for a hybrid work arrangement with partial remote flexibility. Reporting directly to the Founder, CTO, and board members, this role spearheads the commercial strategy for Entity io’s flagship software product, overseeing product positioning, market introduction, and driving sustainable customer growth.

Key Responsibilities

• Craft and implement comprehensive go-to-market strategies.
• Develop clear product positioning, messaging, and differentiation strategies.
• Lead early-stage customer discovery, validation, and acquisition efforts.
• Design sales strategies, funnels, and commercial operations.
• Formulate product marketing and demand generation approaches.
• Analyze competitive landscapes, market trends, and emerging technologies.
• Identify priority customer segments and appropriate channels to market.
• Establish pricing models, product packaging, and commercial offers.
• Create early-stage partnerships and strategic market relations.
• Build scalable customer acquisition and sales systems.
• Lead and develop a high-performing sales and marketing team for the future.
• Ensure alignment between commercial execution, product development, and company goals.

Qualifications and Experience

• Demonstrated success taking technology or software products to market.
• Experience navigating highly competitive or saturated markets with proven product differentiation accomplishments.
• Strong capabilities in product positioning, marketing, and commercial strategy formulation.
• Proven expertise in designing and executing B2B sales strategies.
• Experience establishing customer acquisition frameworks from early stages.
• In-depth knowledge of SaaS business models, pricing strategies, and go-to-market economics.
• Ability to communicate complex technical concepts into compelling customer value propositions.
• Strong analytical skills related to customer, competitor, and market insights.
• Experience leading and building effective sales and marketing teams.
• Excellent communication skills and ability to collaborate at executive levels.
• Alignment with Entity io’s long-term vision and operational intelligence mission.
• Relevant tertiary education or equivalent professional background.

Compensation and Incentives

The position offers inclusion in the Employee Share Option Plan (ESOP), allowing participation in the company’s long-term value and success.

Additional Information

This opportunity enables the candidate to shape the trajectory of an innovative technology product's market entry, growth, and scalability, serving a pivotal role in defining Entity io’s commercial and product future.