Product Manager

About the Role

This position acts as a vital link between the product development team in Shenzhen and the market execution team in New Zealand. The role entails ownership of the go-to-market (GTM) strategy specifically tailored for the New Zealand market, covering aspects such as market analysis, pricing frameworks, channel strategies, and the execution of product launches across the Anker, Soundcore, and Eufy brands. The role is suited for a Chinese expatriate based in Shenzhen who will coordinate closely with the New Zealand local team.

Key Responsibilities

• Conduct thorough analysis of market trends, competitor activities, and target customer segments to formulate effective GTM strategies.
• Establish clear product positioning, pricing models, sales channel approaches, and promotional plans.
• Oversee the entire lifecycle of new product launches from detailed market research to executing channel strategies.
• Collaborate cross-functionally with product development, sales, marketing, and supply chain departments.
• Continuously monitor the implementation of GTM strategies and make data-driven adjustments based on market responses.
• Handle GTM budgets ensuring resources are allocated efficiently.

Candidate Profile

• Possesses 3 to 5 years of experience in GTM, product marketing, or sales strategy roles.
• Background in consumer electronics or fast-moving consumer goods (FMCG) sectors preferred.
• Demonstrates strong capabilities in data analysis and market research methodologies.
• Fluency in both Chinese and English languages is mandatory for effective communication.
• Exhibits excellent cross-functional teamwork and project management skills.
• Willingness and ability to operate across New Zealand and China time zones.

Why Join This Role?

• New Zealand operates as an independent market granting full autonomy over GTM strategies, directly impacting profit and loss.
• Opportunity to work in a fast-growing market with an ambitious annual growth target of over 50%.
• This position offers a gateway to wider roles within the ANZ and Southeast Asia regions.